# Exciting Pickleball-Themed Sweepstakes Eggland's Best Has Launched Serves Up Summer By Kalin Ned | Published 2024-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/serves-up-summer References: [prnewswire](https://www.prnewswire.com/news-releases/dont-forget-to-enter-the-egglands-best-serves-up-summer-sweepstakes-302178552.html)  The Serves Up Summer Sweepstakes by [Eggland's Best](https://www.trendhunter.com/trends/summer-entertaining-sweepstakes) offers participants a chance to win $5,000 and tickets to a 2024 APP Tour pickleball tournament. The sweepstakes runs until July 16, with daily entries possible at EBFamilySweeps.com. Weekly prize packs include pickleball gear and a three-month supply of Eggland's Best eggs. This initiative, in collaboration with the [Association of Pickleball Players](https://www.trendhunter.com/trends/quaker-pickleball-academy) (APP) and Kittch, aims to promote an active lifestyle and nutritional wellness among pickleball players and their families. In addition to the Serves Up Summer Sweepstakes, Eggland's Best is enhancing the pickleball experience at APP tournaments by offering culinary events featuring its egg products — such as Veggie and Herb Frittata [Sliders](https://www.trendhunter.com/trends/smalls-sliders) — along with more giveaways and photo opportunities. The company's eggs are known for their superior nutrition, containing higher levels of essential vitamins and Omega-3s compared to regular eggs. Image Credit: Eggland's Best ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 35% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pickleball-themed Promotions:** Leveraging the growing popularity of pickleball, brands create engaging sweepstakes to build community and brand awareness. - **Active Lifestyle Campaigns:** Companies collaborate with sports organizations to promote health-conscious living through targeted campaigns and promotional activities. - **Nutrition-enhanced Products:** Brands highlight the superior nutritional benefits of their products in sports-related events to appeal to health-minded consumers. ### Industries Being Reshaped - **Sports Marketing:** Utilizing popular sports like pickleball to create engaging marketing campaigns that resonate with active audiences. - **Health and Wellness:** Combining physical activity promotion with nutritional education to foster a holistic approach to consumer wellness. - **Food and Beverage:** Showcasing nutrient-rich food products at sports events to connect with health-conscious and active consumers. ## Related on Trend Hunter - [Summer Entertaining Sweepstakes](https://www.trendhunter.com/trends/summer-entertaining-sweepstakes.md) - [Nourishing Pickleball Pop-Ups](https://www.trendhunter.com/trends/quaker-pickleball-academy.md) - [Elevated Pickleball On-Court Experiences](https://www.trendhunter.com/trends/pickleball-oncourt-experience.md) - [Preserve-Themed Pickleball Gear](https://www.trendhunter.com/trends/vlasic-x-sprints.md) - [Paddle Spot-Inspired Sandwiches](https://www.trendhunter.com/trends/pickleball-club-sandwich.md) - [Co-Branded Pickleball Bags](https://www.trendhunter.com/trends/pickleball-bag.md) - [Outdoor-Themed Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes1.md) - [Optimized Pro Pickleballs](https://www.trendhunter.com/trends/the-ultimate-pickleball.md) - [Branded Toronto Pickleball Courts](https://www.trendhunter.com/trends/vizzy-pickleball-court.md)