# Heart-Healthy Digital Cookbooks Beyond Meat & the American Heart Association Created 'Serve Love' By Laura McQuarrie | Published 2024-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/serve-love References: [greenqueen.hk](https://www.greenqueen.com.hk/serve-love-beyond-meat-sausage-brat-italian-hot-cookbook/) & [beyond-meat-cms-production.s3.us-west-2.amazonaws](https://beyond-meat-cms-production.s3.us-west-2.amazonaws.com/e5def639-2889-45bd-8909-4b2def00739c.pdf)  [Beyond Meat](https://www.trendhunter.com/trends/beyond-meat-beyond-steak) launched the Serve Love online recipe book in collaboration with the [American Heart Association](https://www.trendhunter.com/trends/beyond-meat-1), and it's full of certified Heart-Check recipes for year-round eating. Beyond Meat's Beyond IV platform launched earlier this year, along with healthier reformulations for its plant-based mince and burger, trading coconut and canola oils for heart-healthy avocado oil instead. Now, Beyond Meat has introduced the fourth iteration of its sausage lineup, featuring Brat Original and Hot Italian sausages made with avocado oil, a better nutritional profile, plus enhanced flavor and a "meatier" texture. In the collection of heart-healthy recipes, the next-gen sausages can be savored in recipes like Beyond [Sausage](https://www.trendhunter.com/trends/aromatic-plantbased-sausages) Mini Meatball Soup; Beyond Sausage Peppers & Onions; or Beyond Sausage Succotash. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 63% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Digital Heart-healthy Cookbooks:** The emergence of online recipe books certified by health organizations offers accessible nutrition guidance. - **Plant-based Meat Reformations:** Latest iterations of plant-based meats with improved oils and nutritional profiles are transforming consumer health choices. - **Next-gen Sausage Innovations:** Introduction of plant-based sausages with enhanced flavors and textures addresses both culinary and dietary preferences. ### Who This Affects Most - **Digital Publishing:** Innovative digital recipe books certified for heart health are reshaping traditional cookbook markets. - **Plant-based Food Manufacturing:** Advancement in plant-based ingredient reformulation is driving the future of healthy meat alternatives. - **Health & Wellness:** Collaborative initiatives between food companies and health organizations highlight new directions in promoting heart-healthy diets. ## Related on Trend Hunter - [Plant-Based Sausage Links](https://www.trendhunter.com/trends/beyond-meat-1.md) - [Heart-Healthy Meatless Steaks](https://www.trendhunter.com/trends/beyond-meat-beyond-steak.md) - [Heart-Healthy Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-crumbles.md) - [Health-Certified Plant-Based Crumbles](https://www.trendhunter.com/trends/beyond-beef-crumbles.md) - [Aromatic Plant-Based Sausages](https://www.trendhunter.com/trends/aromatic-plantbased-sausages.md) - [Clean-Label Veggie Sausages](https://www.trendhunter.com/trends/sun-sausages.md) - [Clean-Label Vegan Sausages](https://www.trendhunter.com/trends/beyond-sun-sausage.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md) - [Plant-Based Valentine's Menus](https://www.trendhunter.com/trends/plantbased-valentines.md)