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# Gentle Vitamin-Rich Serums
La Roche-Posay's Serum with Vitamin C Suits Aging, Sensitive Skin

By Laura McQuarrie | Published 2019-04-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/serum-with-vitamin-c
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/La_Roche-Posay_launches_new_serum_to_protect_and_brighten/153760) & [laroche-posay](https://www.laroche-posay.com/products-treatments/Pure-vitamin-C10/PURE-VITAMIN-C10-SERUM-p25386.aspx)

[La Roche](https://www.trendhunter.com/trends/3-step-acne-routine)-Posay recently unveiled a new serum with Vitamin C that boasts a formula that's not just anti-aging but also suitable for those with sensitive skin. As the name of the product suggests, the La Roche-Posay Pure Vitamin C10 Serum contains 10% pure Vitamin C, which is beneficial for [brightening the skin](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum), protecting it from environmental aggressors and balancing out irregular textures. Developed for those with sensitive skin in mind, the Vitamin C serum has a pH of 5.5.

Alongside pure Vitamin C, the skincare product's star ingredient, the serum also contains salicylic acid and soothing neurosensine. The new product is described as lightweight and fast-absorbing, leaving skin with a radiant, soft and non-greasy finish.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 35% | Activity: 33% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Vitamin C Serums:** Disruptive innovation opportunity: Develop vitamin C serums with higher concentrations of pure vitamin C for more targeted and potent skin benefits.
- **Sensitive Skin Products:** Disruptive innovation opportunity: Create a range of skincare products specifically formulated for sensitive skin, incorporating gentle yet effective ingredients.
- **Fast-absorbing Formulations:** Disruptive innovation opportunity: Explore the development of fast-absorbing formulations for skincare products that leave no greasy residue, catering to consumers' desire for lightweight and non-greasy finishes.

### Who This Affects Most

- **Skincare:** Disruptive innovation opportunity: Combine innovative ingredients and advanced technologies to create cutting-edge skincare products that address specific skin concerns.
- **Cosmetics:** Disruptive innovation opportunity: Integrate beneficial skincare ingredients, such as vitamin C, into cosmetic products to offer additional skin benefits alongside cosmetic enhancements.
- **Beauty:** Disruptive innovation opportunity: Develop beauty products that cater to sensitive skin, providing a wide range of options for individuals with specific skincare needs.

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