# Serum-Infused Toners The Moisture Infusion Toner Treats and Deeply Hydrates Skin By Laura McQuarrie | Published 2020-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-toner References: [thezoereport](https://www.thezoereport.com/p/why-toner-serums-are-slowly-taking-over-the-skincare-industry-29994787) & [reneerouleau](https://www.reneerouleau.com/products/moisture-infusion-toner) Skincare lovers are moving away from traditional toners made with drying ingredients in favor of newer formulas like serum-toners that deliver a mega-dose of moisture—and help to simplify the process of using a toner followed by a serum into one simple step. Renée Rouleau's [Moisture](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment) Infusion Toner is a milky, [serum-infused toner](https://www.trendhunter.com/trends/thayers-milky-face-toner-skin-care-with-snow-mushroom-and-hyaluronic-acid) that promises to be especially soothing to those with dry skin who dislike the feel of toners with skin-tightening astringents. The Moisture Infusion Toner is formulated to deeply hydrate skin with a rich cocktail of omegas from black raspberry seed oil, plus brightening Vitamin C. The brand also advises that when the product is poured into a spray bottle, it also has the potential to be used as a [makeup primer or setting spray](https://www.trendhunter.com/trends/french-rose-milk). Image Credit: Renée Rouleau ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 25% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Serum-infused Toners:** Skincare consumers are moving towards toners infused with serum for simpler, more hydrating routines. - **Multi-functional Skincare:** Products that serve more than one purpose, such as toner that can also be used as a makeup primer, are gaining popularity. - **Natural Ingredients in Skincare:** Consumers are seeking toners and other skincare products formulated with natural ingredients like black raspberry seed oil and Vitamin C. ### Sectors Adopting This - **Beauty and Personal Care:** The trend towards serum-infused toners presents an opportunity for companies to innovate and create multi-benefit skincare products. - **Wellness:** The focus on natural and hydrating ingredients in skincare highlights an opportunity for wellness brands in the industry to explore and tap into. - **Technology:** Brands can leverage technology to develop and deliver efficient and effective skincare products that are multi-functional, natural, and hydrating. ## Related on Trend Hunter - [Jelly Toner Sprays](https://www.trendhunter.com/trends/jelly-toner-instantly-hydrating-mist.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/hydrating-milky-toner.md) - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Concentrated Cloudberry Toners](https://www.trendhunter.com/trends/cloudberry-bright-essence-toner.md) - [Bubbly Skincare Toners](https://www.trendhunter.com/trends/bubble-toner.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Multitasking Antioxidant Toners](https://www.trendhunter.com/trends/antioxidant-tonic.md) - [Dermatologist-Developed Facial Toners](https://www.trendhunter.com/trends/cerave-hydrating-toner.md) - [Brightening Facial Toners](https://www.trendhunter.com/trends/byoma-brightening-toner.md)