# Conveniently Packaged Serums Olay's Pressed Serum Sticks are Formulated with Vitamin B3 By Riley von Niessen | Published 2020-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-sticks References: [olay](https://www.olay.ca/) In response to some of the findings from its consumer research trials, [Olay](https://www.trendhunter.com/trends/super-serum-body-wash) created Pressed Serum Sticks, which were made for those who prefer to put their serum directly onto their skin. The Pressed Serum Sticks come in three different variants: Cooling, Brightening, and Refreshing. Each boasts a unique ingredient to offer these properties, with the Cooling serum featuring cactus water, the Brightening serum boasting Vitamin C, and the Refreshing serum formulated with sake kasu -- the nourishing product that's left over from sake production. In addition to these ingredients, the Pressed Serum Sticks are made with concentrated hydrating ingredients and [Vitamin B3](https://www.trendhunter.com/trends/pro-vitab3-serum-burst-lotion) -- which helps the skin to retain moisture. To use the product, consumers just have to take off the cap and run the formula over their skin, making for a quick process than can be repeatedly throughout the day if needed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Conveniently Packaged Serums:** Olay's Pressed Serum Sticks provide a convenient and mess-free application method for skincare serums. - **Personalized Skincare:** The Pressed Serum Sticks offer different variants with unique ingredients, allowing consumers to choose a serum that suits their specific skincare needs. - **Hydration Innovation:** The inclusion of concentrated hydrating ingredients and Vitamin B3 in the Pressed Serum Sticks addresses the need for effective hydration in skincare routines. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry can benefit from developing more convenient and easy-to-use packaging options for skincare serums. - **Cosmetics Manufacturing:** Cosmetics manufacturers can explore the formulation of personalized serums with targeted ingredients to cater to individual skincare needs. - **Health and Wellness:** Companies in the health and wellness industry can incorporate effective hydration solutions, such as concentrated hydrating ingredients and Vitamin B3, into their product offerings. ## Related on Trend Hunter - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Convenience-Focused Hydrating Serum Sticks](https://www.trendhunter.com/trends/hydrating-serum-stick.md) - [Solid Skincare Serum Sticks](https://www.trendhunter.com/trends/firming-serum-stick.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Brightening Eye Serum Sticks](https://www.trendhunter.com/trends/eye-serum-stick.md) - [Anti-Aging Serum Sticks](https://www.trendhunter.com/trends/derm-correxion-firming-serum-stick.md)