# Solid Serum Sticks Olay's Pressed Serums are Refreshing, Brightening & Hydrating By Laura McQuarrie | Published 2019-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-stick References: [marieclaire](https://www.marieclaire.com/beauty/a29578187/dewy-skin-routine-ill-be-using-all-winter-long/) & [olay](https://www.olay.com/serums-pressed-serum-stick-brightening) [Olay](https://www.trendhunter.com/trends/super-serum-body-wash) created a trio of Pressed Serum Sticks that provide all the benefits of a skincare serum in a highly portable, mess-free format. Each of the solid skincare sticks boasts a different benefit but they all share similar ingredients like Vitamin B3, which is touted as Olay's "favorite workhorse ingredient," and glycerin to help skin retain more moisture. While the Cooling Hydration Pressed Serum Stick contains electrolyte-rich cactus water and antioxidants, the Refreshing Pressed Serum Stick features sake kasu, an ingredient that's created during the production of sake and touted as a "Japanese miracle ingredient." The third and final Pressed Serum Stick from Olay easily glides onto the skin to share the benefits of [brightening Vitamin C](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum), which also helps to strengthen the skin's moisture barrier. Image Credit: Olay ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Portable Skincare:** Creating mess-free, highly portable skincare products in solid stick form. - **Multi-benefit Skincare:** Developing skincare products that offer multiple benefits in one, such as hydration, brightening, and refreshing properties. - **Novel Ingredients:** Exploring unique and innovative ingredients sourced from different cultures and natural resources to enhance skincare formulas. ### Industries Being Reshaped - **Beauty and Skincare:** Creating new product lines and formulations that cater to the growing demand for easy-to-use and multi-functional skincare products. - **Travel and Tourism:** Providing on-the-go skincare solutions that are convenient and mess-free for travelers. - **Food and Beverage:** Finding ways to repurpose by-products and ingredients from food and beverage production into skincare products, tapping into novel sources of beneficial compounds. ## Related on Trend Hunter - [Solid Skincare Serum Sticks](https://www.trendhunter.com/trends/firming-serum-stick.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Convenience-Focused Hydrating Serum Sticks](https://www.trendhunter.com/trends/hydrating-serum-stick.md) - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Anti-Aging Serum Sticks](https://www.trendhunter.com/trends/derm-correxion-firming-serum-stick.md) - [Brightening Eye Serum Sticks](https://www.trendhunter.com/trends/eye-serum-stick.md) - [Multipurpose Glass-Packaged Moisturizers](https://www.trendhunter.com/trends/olay-super-cream.md) - [Water-Activated Cleansing Melts](https://www.trendhunter.com/trends/cleansing-melts.md)