# Serum Shampoo Releases This Serum Shampoo from MEDULLA Is Tailored for Busy Lives and Damaged Hair By Georgia Wray Norsten | Published 2025-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-shampoo References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2025/04/02/japans-medulla-drops-serum-shampoo-targeted-at-bath-cancelling-community/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=03-Apr-2025&cid=DM1204936&bid=662850284)  The latest innovation in haircare comes in the form of a [serum shampoo](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment) from Japanese brand MEDULLA -- designed to simplify routines without compromising results. This targeted product, MED-D+ RESCUE SHAMPOO, addresses hair damage caused by heat, color, and friction while catering to Japan’s growing 'bath-cancelling' community -- people opting for quicker self-care solutions. Developed using MEDULLA’s AI-based hair analysis and personalized consultation tech, the shampoo is formulated with liposome-encapsulated keratin, silk proteins, and [plant-derived enzymes](https://www.trendhunter.com/trends/botanical-repair). These ingredients penetrate deeply to restore hair from within while smoothing the outer layer, leaving strands soft, resilient, and visibly healthier after one wash. The formula features a hypoallergenic surfactant that is gentle on sensitive scalps yet effective in cleansing and repairing. With a fruity-floral scent and sleek, easy-squeeze pouch packaging, MED-D+ is a modern solution for consumers who want powerful, no-fuss care in a fraction of the time. Image Credit: MEDULLA ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 81% | Activity: 87% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **AI-personalized Haircare:** AI-driven personalization in haircare enables brands like MEDULLA to offer bespoke products tailored to individual hair health needs. - **Quick Self-care Solutions:** The rise of the 'bath-cancelling' trend emphasizes consumer demand for swift and effective personal care routines. - **Advanced Hair Repair Formulations:** Innovations with ingredients like liposome-encapsulated keratin and plant-derived enzymes position products at the forefront of advanced hair repair technologies. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry continually evolves through the integration of AI and custom solutions that cater to the unique preferences of modern consumers. - **Sustainable Packaging:** Innovations in sleek, functional packaging, such as easy-squeeze pouches, align with sustainability and convenience trends in product delivery. - **Consumer Technology:** Consumer tech's role in enhancing personal care products opens new avenues for AI-guided diagnostics and tailored solutions in everyday routines. ## Related on Trend Hunter - [Modern Daily Hair Serums](https://www.trendhunter.com/trends/daily-hair-serum.md) - [Grab-and-Go Hair Serums](https://www.trendhunter.com/trends/restyling-hair-serum.md) - [Strengthening Hair Serums](https://www.trendhunter.com/trends/virtue-labs.md) - [Derm-Developed Scalp Serums](https://www.trendhunter.com/trends/rhute.md) - [Biotech-Powered Prestige Haircare](https://www.trendhunter.com/trends/kilgourmd-shampoo-conditioner.md) - [Kintsugi-Inspired Hair Serums](https://www.trendhunter.com/trends/ultimate-reset-overnight-care-serum.md) - [Scientifically Enhanced Hair Serums](https://www.trendhunter.com/trends/hair-serums1.md) - [Leave-In Powder Serums](https://www.trendhunter.com/trends/magic-restorative-serum.md) - [Molecular Technology-Powered Haircare](https://www.trendhunter.com/trends/molecular-repair.md)