# Iridescent Moisturizing Primers Beautyblender's Opal Essence Serum Primer Creates a Dewy Base By Laura McQuarrie | Published 2019-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-primer References: [allure](https://www.allure.com/story/beautyblender-makeup-primer-opal-essence) & [beautyblender](https://beautyblender.com/collections/primers/products/opal-essence%E2%84%A2-serum-primer) [Beautyblender](https://www.trendhunter.com/trends/beautyblender-resetter), the creator of edgeless, high-definition makeup applicators, surprised the beauty world when it launched its first-ever foundation range and it is now introducing a line of innovative primer products, including its Opal Essence Serum Primer. This [ultra-hydrating makeup primer](https://www.trendhunter.com/trends/holy-hydration1) boasts a slightly iridescent formula that creates a glowing, dewy base for cosmetics to be applied atop of. Thanks to the serum-like consistency of the primer, Beautyblender notes that the product glides over skin without clinging to dry patches. Additionally, the primer formula is packed with nourishing, fermented botanical extracts to soothe and brighten skin over time. Alongside its new Opal Essence Serum Primer, Beautyblender also launched a few other primers with different functional benefits, including [Selfie Shield with SPF protection](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen) and a solution for minimizing pores. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Iridescent Primers:** The rise of iridescent primers marks a new trend in makeup application technology. - **Serum-consistency Products:** The serum-like texture of the new Beautyblender primer indicates a trend toward skin-care like makeup products. - **Multi-functional Primers:** Beautyblender's launch of primers with different functional benefits indicates a trend toward multi-functional makeup products. ### Where This Applies - **Beauty Products:** The beauty industry has an opportunity to capitalize on the trend toward skin-care like makeup products by developing their own serum-consistency primers. - **Cosmetics:** The cosmetics industry can innovate by creating iridescent primers that glow in different colors or with different finishes. - **Skincare:** The skincare industry may benefit by exploring the possibility of adding functional makeup benefits like priming into their products. ## Related on Trend Hunter - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Bronzing Priming Serums](https://www.trendhunter.com/trends/bronzing-priming-serum.md) - [Stretchy Slime Primers](https://www.trendhunter.com/trends/hydroslime-primer.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Illuminating Skincare Primers](https://www.trendhunter.com/trends/hydro-grip-glow-primer.md)