# Revolutionary Hybrid Serum-Moisturizer Inn Beauty brand released a new hybrid serum-moisturizer By Francesca Mercurio | Published 2021-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-moisterizer References: [innbeautyproject](https://www.innbeautyproject.com/products/slushy-serum-moisturizer-crush?variant=32200745091120&gclid=Cj0KCQjwub-HBhCyARIsAPctr7wGlzPJ5h5PiFkR8ey_TcIKoWJ6eEM6c99wmdP7CubmuUJct_93pi8aAi8KEALw_wcB) & [credobeauty](https://credobeauty.com/products/slushy-serum-moisturizer-crush) Inn Beauty brand has recently released a [serum-moisturizer product](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer) that will save you time in the morning and at night. This new two-and-one formula is called 'Slushy' and took over two years to develop. This moisturizer/serum hybrid will leave the skin feeling hydrated and soft. The product includes Bakuchiol (plant-based retinol) which helps reduce pores, [hyaluronic acid to increase hydration](https://www.trendhunter.com/trends/hyaluronic-acid-duo), and Yuzu, an anti-oxidant that is high in Vitamin C and will surely leave the skin feeling bright. There is no other [serum/moisturizer hybrid](https://www.trendhunter.com/trends/outside-in-brand) on the market quite like Slushy. It is paraben-free, BPA-free, alcohol-free, and 100% vegan. And to top it all off, the bottle pump is made of 100% recyclable material - meaning you can toss this bottle in the recycling bin once finished. Slushy retails for 28 USD. Image Credit: Inn Beauty ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 14% | Activity: 64% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hybrid Skincare Products:** Creating more 2-in-1 products that can save time and provide multiple benefits to the consumer. - **Eco-friendly Beauty Products:** Developing products that are sustainable and environmentally friendly, like recyclable packaging and ethically sourced ingredients. - **Plant-based Skincare:** Using more natural ingredients like plant-based retinols that provide similar benefits to traditional ingredients but are less harsh on the skin. ### Who This Affects Most - **Skincare Industry:** Providing innovative skincare products that cater to consumer needs such as time-saving products or eco-conscious packaging. - **Eco-friendly Product Industry:** Incorporating sustainable materials in product development, and finding ways to reduce waste. - **Natural Cosmetic Industry:** Providing cosmetics with natural ingredients that are gentler on the skin and efficient in delivering results. ## Related on Trend Hunter - [Serum-Moisturizer Duos](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare.md) - [2-In-1 Serum Launches](https://www.trendhunter.com/trends/antiredness-skincare.md) - [Bouncy Phyto-Mucin Serums](https://www.trendhunter.com/trends/elastic-skin.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Revitalizing Hybrid Serums](https://www.trendhunter.com/trends/marcelle-2-hyaluronic-acid.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Lightweight Multi-Benefit Serums](https://www.trendhunter.com/trends/dew-n-plump.md)