# Serum-Infused Water Creams Kiehl's Weightless Facial Calendula Cream Strengthens the Skin Barrier By Laura McQuarrie | Published 2019-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-infused-water-cream References: [prnewswire](https://www.prnewswire.com/news-releases/kiehls-innovates-with-heritage-ingredient-calendula-in-new-serum-infused-water-cream-300851690.html) & [kiehls](https://www.kiehls.ca/en/skincare/collection/calendula/calendula-serum-infused-water-cream-KHL190401.html) [Kiehl's](https://www.trendhunter.com/trends/kiehls-2) newest product is the innovative Serum-Infused Water Cream with calendula, which is one of the key ingredients in the brand's best-selling toner globally, the Calendula Herbal Extract Alcohol-Free Toner. With a "unique serum-infused formula architecture," the skincare product boasts a [weightless feel and delivers long-lasting hydration](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum) that leaves skin looking dewy and fresh. The product has the potential to be incorporated into one's skincare routine as a lightweight moisturizer and has the potential to be especially appealing to those who experience skin irritations. Additionally, the Serum-Infused Water Cream is beneficial for [strengthening the skin barrier](https://www.trendhunter.com/trends/ceramide-skin-barrier-moisturizer) and diminishing early signs of aging. Each jar contains hundreds of micronized calendula petals—only visible under a microscope—that deeply nourish the skin upon application. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Serum-infused Skincare:** The trend of infusing serums in skincare products can provide opportunities to create lightweight, hydrating and nourishing skincare solutions. - **Calendula as Key Ingredient:** The trend of using calendula as a key ingredient in skincare can provide opportunities to create products that strengthen the skin barrier and diminish early signs of aging. - **Microscopic Ingredients:** The trend of using micronized ingredients in skincare can provide opportunities to create products that deliver deeper nourishment and benefits upon application. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can develop new products by incorporating serum-infused formulas, calendula, and micronized ingredients to create hydrating and nourishing skincare products. - **Health and Wellness:** The health and wellness industry can explore serum-infused water creams with calendula and other natural ingredients to develop skin barrier strengthening products and minimize early signs of aging. - **Medical:** The medical industry can adopt serum-infused water creams with calendula and micronized ingredients for improving a patient's skin health in medical settings. ## Related on Trend Hunter - [Korean-Inspired Skin Emulsions](https://www.trendhunter.com/trends/kiehls-2.md) - [Anti-Inflammatory Barrier Defense Creams](https://www.trendhunter.com/trends/green-calm-aqua-cream.md) - [Ultra-Hydrating Medicated Moisturizers](https://www.trendhunter.com/trends/medicated-moisturizer.md) - [Collagen-Boosting Skincare Lines](https://www.trendhunter.com/trends/organic-cornflower-range.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md) - [Mineral-Rich Water-Powered Creams](https://www.trendhunter.com/trends/mineralrich-water.md) - [Hyper-Moisturizing Daily Facial Creams](https://www.trendhunter.com/trends/daily-facial-cream.md) - [Lightweight Hydrating Skin Creams](https://www.trendhunter.com/trends/eternal-glow-cream.md) - [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md)