# Encapsulated Serum Foundations The Revitalessence Skin Glow Foundation Features Serum First Tech By Laura McQuarrie | Published 2024-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-foundations References: [facebook](https://www.facebook.com/photo.php?fbid=597942782502275&id=100068596745200&set=a.569848685311685) & [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2024/05/22/shiseido-s-serum-foundation-attracts-new-consumers-boosts-q1-sales)  Post-pandemic, consumers' attitude toward and use of makeup has shifted and in response, beauty consumers are investing in products with skin-caring benefits, like [serum-foundations](https://www.trendhunter.com/trends/hydra-luxe-luminous-skin-perfecting-foundation). [Shiseido's](https://www.trendhunter.com/trends/innovative-foundation) Revitalessence Skin Glow Foundation is one such product with [Serum](https://www.trendhunter.com/trends/gno-serum-foundation) First technology featuring makeup ingredients encapsulated in essence. According to the brand, this is achieved by "encapsulating the foundation ingredients on a microscopic level by wrapping them in the serum and stably locking them in. This buildable, medium-coverage skincare-active foundation is available in a wide shade range, and supports smoother and brighter skin in as little as a week, with other benefits like a visible reduction in fine lines. The same innovative technology used in the makeup-skincare hybrid is also featured in a foundation from Shiseido's drugstore brand Maquillage. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 59% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Serum-infused Foundations:** Serum-infused foundations blend skincare benefits with cosmetic coverage, addressing the growing consumer demand for multi-functional beauty products. - **Microscopic Encapsulation Technology:** Microscopic encapsulation technology in cosmetics allows active ingredients to be locked into formulations, enhancing product efficacy and stability. - **Post-pandemic Beauty Shifts:** Post-pandemic shifts in beauty routines are driving consumers to seek out skincare-enhanced makeup solutions that provide health benefits alongside aesthetic improvement. ### Where This Applies - **Cosmetics:** The cosmetics industry is increasingly integrating skincare technologies into makeup products to meet evolving consumer preferences for healthier, beneficial beauty options. - **Skincare:** The skincare industry is expanding into the makeup sector by offering products that combine skin treatment features with traditional cosmetic functions. - **Pharmaceuticals:** Pharmaceutical companies can leverage encapsulation and other advanced technologies in developing dermatological products that offer cosmetic benefits. ## Related on Trend Hunter - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Hybrid Serum Foundations](https://www.trendhunter.com/trends/clarins-double-serum-foundation.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Shakeable Waterless Tinted Serums](https://www.trendhunter.com/trends/waterless-tinted-serum.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md)