# Calming Skin Serums Saje Wellness' Serum for Sensitive Skin Soothes with Roman Chamomile By Laura McQuarrie | Published 2017-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/serum-for-sensitive-skin References: [saje](http://www.saje.com/ca/sensitive-elixir-4225.html?cgid=sensitive-skin-care#start=1&cgid=sensitive-skin-care) 'Sensitive Elixir' from [Saje Wellness](https://www.trendhunter.com/trends/restorative-barrier-mist) is a serum for [sensitive skin](https://www.trendhunter.com/trends/amoureux-beauty) that is specially designed for skin that often feels dry and irritated. The skincare solution is made without synthetic ingredients and only features plant-based remedies like calming Roman chamomile, lavender, geranium and antioxidant-rich evening primrose. These ingredients can be found in a base of rosehip and grapeseed oil. To use the product, consumers are directed to massage a few drops into the skin after cleansing and toning. As the serum is ultra-gentle, it is suited for daily use if desired. Saje Wellness' collection of skincare products for those with sensitivities also includes a 'Chamomile Comfort' cream and the 'Chamomile Smile' soothing skin lotion, all of which can be found in the brand's Sensitive Skin deluxe skincare kit. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Skincare:** There is an opportunity for companies to develop and market skincare products made from plant-based ingredients as an alternative to synthetic ingredients. - **Sensitive Skin Solutions:** Creating skincare products specifically formulated for sensitive skin can address the needs of a growing consumer segment looking for gentle and soothing options. - **Daily Use Serums:** Designing serums that are gentle enough for daily use can provide convenience and effectiveness to consumers looking to incorporate them into their skincare routine. ### Who This Affects Most - **Skincare:** Skincare companies can take advantage of the demand for soothing skincare products by developing innovative solutions for sensitive skin. - **Natural Beauty:** The natural beauty industry can explore plant-based ingredients and develop new products that cater to consumers seeking gentle and natural skincare options. - **Wellness:** Incorporating soothing skincare products into wellness routines presents opportunities for companies in the wellness industry to provide holistic solutions for overall wellbeing. ## Related on Trend Hunter - [Super-Soothing Jade Serums](https://www.trendhunter.com/trends/green-jade-calm-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Dermocosmetic Product Launches](https://www.trendhunter.com/trends/dermocosmetic-product.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [Instantly Calming Skincare](https://www.trendhunter.com/trends/sensitive-skin-collection.md) - [Targeted Anti-Redness Serums](https://www.trendhunter.com/trends/roseliane-redness-neutralizing-serum.md) - [Sensitive-Skin-Friendly Pine Serums](https://www.trendhunter.com/trends/pine-calming-cica-ampoule.md) - [Instantly Soothing Serums](https://www.trendhunter.com/trends/it-cosmetics-bye-bye-redness.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md)