# Roll-On Serum Deodorants Saltair's 5% AHA Serum Deodorant Brightens, Smooths & Combats Odor By Laura McQuarrie | Published 2023-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-deodorant References: [instagram](https://www.instagram.com/p/CreARzWs14j/?hl=en) & [saltair](https://saltair.com/products/santal-bloom-serum-deodorant?variant=42784840941775) [Saltair's](https://www.trendhunter.com/trends/pink-beach-shimmering-body) newest launch is a 5% [AHA](https://www.trendhunter.com/trends/kosas) Serum Deodorant that stands out from standard stick deodorants for its unique, clean formula, skin-caring benefits and roll-on packaging. This product makes the most of skincare acids (mandelic, lactic and polyhydroxy) to fight odors, as well as brighten underarm discoloration and reduce the appearance of ingrown hairs. Saltair's skin-caring serum deodorant is available in consumer-favorite scents like [Santal Bloom](https://www.trendhunter.com/trends/microbiome-friendly-deodorant) and Pink Beach, as well as a fragrance-free option. There's been a significant shift in consumer preferences towards clean, natural personal care products, with a particular focus on deodorants, as consumers become increasingly aware of the potential health risks associated with traditional aluminum-based deodorants and seek out safer, more sustainable alternatives. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 59% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Roll-on Serum Deodorants:** Roll-on packaging and skin-caring formulas stand out in the natural deodorant trend. - **Skincare Acid Deodorants:** Skincare acids in deodorants offer additional benefits beyond just combating odors. - **Fragrance Variety:** Unique and consumer-favorite fragrances are becoming an increasingly important factor in natural deodorants. ### Where This Applies - **Personal Care:** The personal care industry can capitalize on the natural deodorant trend by offering innovative, skin-caring formulas and unique packaging. - **Fragrance:** The fragrance industry can partner with natural deodorant brands to create unique, consumer-favorite scents. - **Health and Wellness:** The health and wellness industry can educate consumers on the potential health risks of traditional deodorants and promote the benefits of natural, safer alternatives. ## Related on Trend Hunter - [AHA Serum Deodorants](https://www.trendhunter.com/trends/kosas.md) - [Brightening Deodorant Gels](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel.md) - [Probiotic Roll-On Deodorants](https://www.trendhunter.com/trends/rollr.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [pH-Balancing Deodorants](https://www.trendhunter.com/trends/aha-deodorant.md) - [Probiotic Underarm Toners](https://www.trendhunter.com/trends/probiotic-underarm-toner.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md)