# Mindful Skincare Body Washes Dove Body + Mind Serum Body Wash Comes in Three Scents By Michael Hemsworth | Published 2026-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-body-wash References: [scottishgrocer](https://scottishgrocer.co.uk/2026/03/03/dove-brings-a-premium-touch-with-body-mind-range/) & [dove](https://www.dove.com/uk/home.html)  The Dove Body + Mind Serum Body Wash range is an elevated, mindful range of skincare-inspired solutions for the shower that are formulated to make daily cleansing into a self-care event. The body wash comes as the brand's first-ever serum format that utilizes advanced cleansing alongside active skincare ingredients that will nourish the skin to leave it feeling hydrated. The products each have antioxidants and vitamin E in the formulation, and come in three scent options including Jojoba Oil & Coconut Milk, Pink Dragonfruit & Primrose and French Lavender & Oat Milk. [Dove Skin](https://www.trendhunter.com/trends/dove-serum-body-wash) Cleansing & Masterbrand Marketing Manager at [Unilever Libby Shiel](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars) spoke on the Dove Body + Mind Serum Body Wash range saying, "By offering superior skincare benefits and a spa‑like experience at home, the Dove Body + Mind serum shower body wash represents a significant step forward in premium body care and helps us engage a new demographic of shoppers. We have drawn on strong consumer insight, including the rise of the ‘spa shopper’ and [Gen Z’s](https://www.trendhunter.com/trends/sensual-self-kit) interest in more elevated self‑care, to create a product that not only cleanses but also treats the skin. It delivers clear beauty benefits along with a mood‑boosting experience." ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 81% | Activity: 84% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-infused Cleansers:** Blending active skincare ingredients into traditional cleansers enables hybrid products that deliver both cosmetic and dermatological benefits during routine hygiene. - **Mood-enhancing Personal Care:** Scent-led formulations and sensorial textures are being used to create products that aim to influence emotional states and provide spa-like psychological benefits at home. - **Serum-format Bath Products:** Adopting concentrated serum formats for rinse-off applications opens possibilities for higher-efficacy dosing and premium positioning in everyday body care. ### Sectors Adopting This - **Consumer Packaged Goods:** Mass-market brands can be disrupted by premium, science-backed personal care SKUs that command higher margins and attract younger, experience-focused shoppers. - **Wellness Hospitality:** Hotels and spas integrating sensory skincare products into guest amenities can transform standard stays into differentiated restorative experiences. - **Retail Beauty Experience:** Brick-and-mortar and online retailers experimenting with experiential displays and sampling for spa-like body care could shift purchase drivers from price to perceived well-being. ## Related on Trend Hunter - [Seasonally Scented Body Mists](https://www.trendhunter.com/trends/limited-edition-body-mists.md) - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md) - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Hydrating Argan Body Washes](https://www.trendhunter.com/trends/argan-body-wash.md) - [Floral Whole Body Deodorants](https://www.trendhunter.com/trends/dove-whole-body-deodorant-range.md) - [Bodycare-Inspired Gelato Bars](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar.md) - [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md)