# Solid Serum Bars LUSH's Vegan 'Full of Grace' Bar is Packed with Skin-Healing Ingredients By Mishal Omar | Published 2016-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serum-bar References: [lush](http://www.lush.ca/en/face/moisturizers/full-of-grace/04063.html) & [thebellevieproject.blogspot](http://thebellevieproject.blogspot.ca/2015/06/lush-full-of-grace-serum-bar-in-depth.html) There is no shortage of serums in the cosmetics market, but [LUSH's](https://www.trendhunter.com/trends/soapless-cleanser) serum bar beats out most others in its originality of design and function. Called Full of Grace, the product comes in solid form and at first glance looks more like a bar of soap than it does a face cream or serum. The serum bar contains hydrating tropical butters, chamomile and mushroom extract – all of which moisturize the skin and work to provide it with antioxidants. The bar is vegan and melts with body heat, making for easy application despite its solid form. This unique, [natural facial serum](https://www.trendhunter.com/trends/moon-boost-serum) bar is ideal for individuals who enjoy simple facial routines but would still like to provide their skin with beneficial ingredients. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Solid Serum Bars:** The trend of creating solid form of serums and moisturizers is becoming popular in the cosmetic industry - **Vegan Beauty Products:** The trend of veganism is inspiring the creation of more vegan beauty products - **Natural Skincare:** The trend of using natural ingredients for skincare is increasing in popularity ### Who This Affects Most - **Cosmetics:** There's an opportunity for the cosmetics industry to create more products that are both vegan and eco-friendly, such as solid serum bars and other skincare items. - **Vegan Food:** The trend of veganism in the beauty industry is also affecting the food industry, as more people seek vegan alternatives in all aspects of their life. - **Health and Wellness:** The trend of natural skincare and vegan products is indicative of a larger societal shift towards health and wellness, which businesses can capitalize on by offering products that align with these values. ## Related on Trend Hunter - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Vegan Superfood Serums](https://www.trendhunter.com/trends/superfood-serum1.md) - [Beeswax-Honey Facial Cleansers](https://www.trendhunter.com/trends/ultrabland.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Hydrating Lightweight Gel Serums](https://www.trendhunter.com/trends/lightweight-gel-serum.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum.md) - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Superfood-Inspired Serums](https://www.trendhunter.com/trends/moon-boost-serum.md)