# Premium Comfort-Based Mattresses Serta Simmons Bedding Unveils its New Serta® iComfort® Collection By Kanesa D | Published 2024-05-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/serta-icomfort-collection References: [businesswire](https://www.businesswire.com/news/home/20240515990474/en/Serta-Simmons-Bedding-Launches-New-Serta%C2%AE-iComfort%C2%AE-Collection) & [serta](https://www.serta.com/)  [Serta Simmons](https://www.trendhunter.com/trends/beautyrest-black) Bedding (SSB) introduces the all-new Serta® iComfort® Collection, featuring a new foam construction for a restful night of sleep. Building upon Serta's legacy of excellence, the iComfort mattresses now boast an enhanced memory foam composition ranging from 1 inch to 4.5 inches. This includes the proprietary 5 ZoneResponse™ Design, which ensures comfort in all areas. Moreover, the iComfort Collection incorporates cutting-edge CoolFeel™ fabric, elevating the sleep experience with its premium aesthetics and [cooling properties](https://www.trendhunter.com/trends/memory-foam-mattress1). Paired with the Perfect Conform™ memory foam, this product allows consumers to [cradle pressure points](https://www.trendhunter.com/trends/performancedriven-mattress), molding to their body throughout the night. “With our Serta iComfort launch, we are honoring the legacy of the brand,” said Tim Oakhill, Chief Marketing Officer. “This is a beloved product, and we have made it even more comfortable, with a cohesive and intuitive step-up and merchandising story to welcome consumers to the Serta brand – and to make selling iComfort a dream for our retail partners.” The collection comprises seven unique models. Image Credit: Serta Simmons Bedding ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 22% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Advanced Memory Foam Technologies:** Enhanced memory foam compositions, such as those ranging from 1 inch to 4.5 inches in the Serta iComfort Collection, are transforming the sleep industry by providing superior comfort and support. - **Cooling Fabric Innovations:** Cutting-edge materials like CoolFeel™ fabric are introducing new standards in mattress design, offering both premium aesthetics and functional cooling properties. - **Zoned Support Systems:** Proprietary developments like the 5 ZoneResponse™ Design in Serta's iComfort mattresses ensure targeted comfort, advancing personalized sleep solutions. ### Sectors Adopting This - **Bedding and Mattresses:** Innovations in foam construction and fabric technologies are dynamically reshaping bedding and mattress offerings. - **Home Goods and Furnishings:** Premium comfort-based mattresses highlight the evolving expectations for high-quality home furnishings. - **Advanced Textiles:** Developments in cooling and adaptive textiles signal a significant shift in the materials used across consumer comfort products. ## Related on Trend Hunter - [Luxury Plant-Based Cooling Mattresses](https://www.trendhunter.com/trends/beautyrest-black.md) - [High-Tech Mattress Models](https://www.trendhunter.com/trends/sleep-number.md) - [Smart Support Mattresses](https://www.trendhunter.com/trends/sleep-number-comfortnext.md) - [Alignment-Supporting Mattresses](https://www.trendhunter.com/trends/sealy-posturepedic.md) - [Body-Conforming Mattress Expansions](https://www.trendhunter.com/trends/tempuradapt-collection.md) - [High-Density Memory Foam Mattresses](https://www.trendhunter.com/trends/highdensity-memory-foam-mattress.md) - [Adjustable Sleep Systems](https://www.trendhunter.com/trends/cocoon-chill.md) - [Smart Temperature-Balancing Beds](https://www.trendhunter.com/trends/innovation-series-smart-beds.md) - [Cooling-Focused Hybrid Mattresses](https://www.trendhunter.com/trends/hybrid-mattresses.md)