# Serrano Chili-Flavored Burgers The Counter Custom Burgers Has a New Serrano Burger By Katherine Pendrill | Published 2022-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/serrano-burger References: [fastfoodpost](https://www.fastfoodpost.com/the-counter-introduces-new-serrano-burger/)  [The Counter](https://www.trendhunter.com/trends/texas-bbq-brisket-burger) Custom Burgers is bringing the heat this month with the debut of its new Serrano Burger. Just as the name suggests, the new Serrano Burger is a fiery creation inspired by the heat and flavor of serrano peppers. The burger starts with an all-natural Angus beef patty topped with cheddar cheese, red onion, smoked Gouda cheese, bacon, serrano pepper, and onion mix. The whole thing is served on a fluffy brioche bun appeared with a deep-fried serrano pepper and served with a side of serrano chili aioli. To pair with the new burger, The Counter is also offering two new beverage options: Ruffino [Pinot Grigio](https://www.trendhunter.com/trends/90-cellars-discovery-series) and [Modelo Especial](https://www.trendhunter.com/trends/modelo-chelada-suprema). The Ruffino Pinot Grigio is a medium-bodied, elegant white wine, while Modelo Especial is a Mexican lager with an orange blossom honey aroma. Image Credit: The Counter Custom Burgers ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 2% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fiery Food Offerings:** There is an opportunity for fast casual restaurants to introduce more spicy and flavor-forward menu items to attract customers who crave bold flavors. - **Limited-time Offerings:** Limited-time offerings can create buzz and excitement for restaurants and increase sales by offering customers new and unique items to try. - **Beer and Wine Pairings:** Combining menu items with specific beer and wine offerings can elevate the dining experience for customers and lead to increased sales from more high-end drink options. ### Where This Applies - **Fast Casual Restaurants:** Fast casual restaurants can capitalize on the trend of spicy and flavorful foods by adding unique, bold items to their menus. - **Restaurant Marketing:** Marketing departments for restaurants can use limited-time offerings to create buzz and increase sales for new menu items. - **Alcohol Retailers:** Alcohol retailers can partner with restaurants to offer specific beer and wine pairings, creating a new market for their products and increasing sales in higher-end drink options. ## Related on Trend Hunter - [Spicy Texas-Style Burgers](https://www.trendhunter.com/trends/texas-bbq-brisket-burger.md) - [Bursting Mozarella-Topped Burgers](https://www.trendhunter.com/trends/burrata-burger.md) - [Ghost Pepper-Spiced Burgers](https://www.trendhunter.com/trends/ghost-pepper-burger.md) - [Spicy Guava Jam Burgers](https://www.trendhunter.com/trends/tremendo-burger.md) - [Meaty Mushroom Burgers](https://www.trendhunter.com/trends/portobello-mushroom-burger.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Southern Cuisine Burger Menus](https://www.trendhunter.com/trends/louisiana-soul-burger.md) - [Slightly Spicy Cheese Burgers](https://www.trendhunter.com/trends/big-sassy-cheeseburger.md) - [Spicy Cherry Pepper Burgers](https://www.trendhunter.com/trends/spicy-cherry-pepper-relish-cheeseburger.md)