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# Blood-Red Summer Structures
Serpentine Gallery Pavilion 2010 is Decked Out in Crimson Color

By Annie Ho | Published 2010-07-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/serpentine-gallery-pavilion-2010
References: [designscene.net](http://www.designscene.net/2010/07/serpentine-gallery-pavilion-2010.html) & [jeannouvel](http://www.jeannouvel.com/)

The Serpentine Gallery Pavilion 2010 is a [architectural masterpiece](https://www.trendhunter.com/trends/tess-pavilion) located in Hyde Park in London. Jean Nouvel is responsible for the design of this incredible space, marking the 40th anniversary of their [pavilion designs](https://www.trendhunter.com/trends/folding-landscape).

With chess games and board games, this pavilion is all about having a leisurely good time. Find out more information about this pavilion in the provided links and featured photos.

**Implications** - The travel and tourism industry demands that each country have at least one or two [architectural wonders](https://www.trendhunter.com/trends/forum-des-vestiges) -- both historic and modern -- that attract public attention and classify as "must-see" attractions. As a result, even those countries who do not have any particular piece of historic architecture worth visiting can profit from the building of a modern masterpiece that is unusual and distinctive.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 3% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### Why This Trend Is Growing

- **Modern Architectural Wonders:** The tourism industry benefits from the creation of modern architectural masterpieces that attract public attention and contribute to a country's economy.
- **Leisurely Spaces:** New architectural designs that incorporate leisure and recreational activities create unique and attractive spaces.
- **Colorful Architecture:** Innovative use of color in architecture can create visually appealing structures that contribute to the tourism industry.

### Industries Being Reshaped

- **Tourism and Travel:** The tourism industry benefits from the creation of modern architectural masterpieces that attract public attention and contribute to a country's economy.
- **Architecture and Design:** New architectural designs that incorporate leisure and recreational activities create unique and attractive spaces.
- **Construction and Engineering:** Innovative use of color in architecture can create visually appealing structures that contribute to the tourism industry.

## Related on Trend Hunter

- [Sculptural Timber Gathering Spaces](https://www.trendhunter.com/trends/gathering-space.md)
- [Star-Shaped Structural Pavilions](https://www.trendhunter.com/trends/archipelagic-void.md)
- [Vibrantly Artful Playful Pavilions](https://www.trendhunter.com/trends/play-pavilion-1.md)
- [Pyramid-Roof Glass Greenhouses](https://www.trendhunter.com/trends/green-pavilion.md)
- [Everyday Material Colorful Pavilions](https://www.trendhunter.com/trends/colorful-pavilions.md)
- [Segmented Lightflow Art Pavilions](https://www.trendhunter.com/trends/a-capsule-in-time.md)
- [Chequered Garden Tea Rooms](https://www.trendhunter.com/trends/rashid-ali.md)
- [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md)
- [Serene Wooden Garden Pavilions](https://www.trendhunter.com/trends/garden-pavilion-1.md)
