# Discus Digital Handsets The Sero Smartphone is a Well-Rounded Concept for Five Years in the Future By Amelia Roblin | Published 2014-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sero-smartphone References: [yankodesign](http://www.yankodesign.com/2014/04/29/newsflash-its-no-longer-hip-to-be-square/) & [dlau](http://dlau.co.uk/portfolio/sero/) The designer of the Sero Smartphone concept went above and beyond in terms of the ideation and the development of this university assignment. Daniel Lau brainstormed unique hardware as well as software to represent what the consumer market may see in mobile phones about five years from now. Deviating from the [stiff rectangular form](https://www.trendhunter.com/trends/iphone-brutal) that has become the standard for handset design, Lau proposed a [circular shape](https://www.trendhunter.com/trends/minimalist-phone-concept) that would be no more difficult to hold in one's palm than current mobile devices. The disk form would enable the emission of [360-degree sound](https://www.trendhunter.com/trends/shell-intelligent), and provide a convenient means for headphone cords to be wrapped around for storage. The Sero Smartphone would be topped off with crisp speakers, a lucid touchscreen display and a sharp built-in camera. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Circular Smartphone Design:** Disruptive innovation opportunity: Explore new possibilities for smartphone form factors, enabling enhanced user experience and unique features. - **360-degree Sound:** Disruptive innovation opportunity: Develop audio technology that immerses users in a surround sound experience on their mobile devices. - **Integrated Headphone Cord Storage:** Disruptive innovation opportunity: Create smartphone designs that prioritize convenience and organization, incorporating built-in solutions for headphone cord storage. ### Who This Affects Most - **Mobile Device Manufacturing:** Disruptive innovation opportunity: Collaborate with designers to create innovative and ergonomic smartphones that challenge the existing industry norms. - **Audio Technology:** Disruptive innovation opportunity: Invest in research and development to design next-generation audio systems that deliver immersive 360-degree sound experiences. - **Tech Accessories:** Disruptive innovation opportunity: Develop innovative solutions for managing headphone cables, such as retractable or integrated storage options for improved portability. ## Related on Trend Hunter - [Dual-Display Smartphone Concepts](https://www.trendhunter.com/trends/iphone-vision.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Rotating Button Panel Smartphones](https://www.trendhunter.com/trends/phone-one.md) - [Folding Wrap-Around Smartphone Concepts](https://www.trendhunter.com/trends/samsung-galaxy-z-series.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Double-Display Smartphone Concepts](https://www.trendhunter.com/trends/duo-phone.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Pocket Computer Smartphone Concepts](https://www.trendhunter.com/trends/iphone-16s-concept.md) - [Subtle Secondary Display Smartphones](https://www.trendhunter.com/trends/sphone-concept.md)