# Snapchat Rewards Program Filters Hospitality Group Starwood Has Launched a Series of Geofilters By Rebecca Byers | Published 2016-05-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/series-of-geofilters References: [skift](https://skift.com/2016/05/26/starwoods-loyalty-program-is-experimenting-on-snapchat/) In order to bring attention to their loyalty program, hospitality group [Starwood](https://www.trendhunter.com/trends/starwood-hotels) has begun experimenting on [Snapchat](https://www.trendhunter.com/trends/nyx-beauty-bestie) with a series of Geofilters. The playful Geofilters include designs that say travel-centric phrases such as "Do Not Disturb" and "Checking In," which will encourage guests to show off their lodgings to their friends. Considered to be a long-term investment by Starwood in terms of exposure, the move is sure to help consumers -- in particular, Gen Z, become familiar with the brand's loyalty program, officially called Starwood Preferred Guests (SPG). Recently, [Starbucks](https://www.trendhunter.com/trends/starbucks-1) chose to highlight the start of its new rewards program with a sponsored Snapchat lens. The Starwood series of Geofilters are simple in nature so that they can be easily applied to all 11 brands and each hot property. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What's Driving This Trend - **Geofilter Marketing:** Using Geofilters on Snapchat to promote loyalty and rewards programs. - **Social Media Brand Engagement:** Using Snapchat and other social media platforms to engage consumers and showcase brand loyalty programs. - **Targeting Gen Z Consumers:** Creating marketing strategies on platforms like Snapchat to attract and familiarize Generation Z consumers with loyalty programs. ### Who This Affects Most - **Hospitality:** Hospitality industry can leverage Geofilter marketing on Snapchat to strengthen their loyalty programs and engage customers. - **Retail:** Retail industry can utilize Geofilters and social media platforms to promote and reward customer loyalty. - **Marketing and Advertising:** Marketing and advertising industry can explore innovative ways to use Geofilters and social media to promote loyalty programs and engage with target audiences. ## Related on Trend Hunter - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/starbucks-1.md) - [Reimagined Loyalty Programs](https://www.trendhunter.com/trends/rewards-system.md) - [Educational ASL Social Filters](https://www.trendhunter.com/trends/asl-alphabet-lens.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Comprehensive Hotel Rebrands](https://www.trendhunter.com/trends/starwood-hotels.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [Social App Subscriptions](https://www.trendhunter.com/trends/snapchat-plus.md)