# Outdoor-Ready Technical Sportswear Nike and MMW Work Together on the Series 003 Collection By Amy Duong | Published 2019-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/series-003 References: [highsnobiety](https://www.highsnobiety.com/p/matthew-williams-nike-mmw-series-003) Matthew Williams and [Nike](https://www.trendhunter.com/trends/nike-and-offwhite) join forces once again to create the Series 003 collection that combats the colder seasons of the year. The new capsule highlights [training purposes](https://www.trendhunter.com/trends/goldwin-0-2), designed to combat high-intensity active activities, prepared for the gym, the studio, and the outdoors. This marks the third capsule by the two forces and the range of sportswear highlights a strong sense of stylistic elements. William talks about the importance of fashion, the outdoors, and functionality -- "fresh air and sunlight are proven to be two of the greatest benefits to the health and well-being of humans [...] each individual expresses his or her own unique sense of style in different ways.” The capsule features parkas with internal and external pockets, [waterproof jackets](https://www.trendhunter.com/trends/nse-nordica), a pair of shorts, a sports bra, and much more. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Technical Sportswear for Outdoor Training:** Opportunity for developing advanced materials and functional designs to enhance athletic performance in outdoor environments. - **Collaborative Design for Stylish Sportswear Collections:** Opportunity for fashion designers and sportswear brands to develop unique and trendy collections that cater to active individuals. - **Multi-functional Athleisure Apparel:** Opportunity to combine comfort, style, and performance in one outfit to meet the needs of consumers who lead busy and active lifestyles. ### Where This Applies - **Sportswear:** Opportunity for sportswear companies to expand product lines and create innovative products for outdoor training. - **Fashion:** Opportunity for fashion designers to collaborate with sportswear brands and provide stylish yet functional options for consumers who seek versatile clothing. - **Fitness:** Opportunity for fitness brands to partner with sportswear companies to offer multi-functional athletic apparel that meets the demands of active individuals. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Utilitarian Technical Apparel Capsules](https://www.trendhunter.com/trends/modular-ispa.md) - [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Technical Outdoor Capsule](https://www.trendhunter.com/trends/nse-nordica.md)