# Starry Shoe Shelving Sergio Rossi Store in Casablanca is a Remarkable Space By Katherinev123 | Published 2012-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sergio-rossi-store References: [retaildesignblog.net](http://retaildesignblog.net/2012/01/06/sergio-rossi-shop-by-younes-duret-design-casablanca-morocco/) & [contemporist](http://www.contemporist.com/2012/01/03/sergio-rossi-shop-by-younes-duret-design/) The Sergio Rossi store at the Galeries Lafayette in Casablanca was recently opened by footwear design label Sergio Rossi and Wallpaper magazine as part of the Men's Footwear World Tour. This is the second men's shoe store launched by the collaboration. The Sergio Rossi store in Casablanca was designed by French-Moroccan designer Younes Duret, who infused the interior with [intriguing cut-out shelving](https://www.trendhunter.com/trends/jacquemus-boutique) that seem to take on different star shapes. Bold primary colors are integrated into the displays and [modern, cushioned seats](https://www.trendhunter.com/trends/boss-boutique) provide a place for customers to try on footwear. Overall, the craftsmanship is exquisite, a reflection of the country's culture. According to Duret, the store design is all about liberation and shifts in proportion and materials. The designer wanted to transcend traditional and conventional interior design. As he puts it, "We reject the outdated cliché – we champion the stylish man’s right to look elegant." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Bold Color Displays:** Using bold and colorful displays for better visual merchandising can help attract customers and increase sales for retail industries. - **Cut-out Shelving:** Using cut-out shelving can add a unique and innovative touch to store designs and fixtures in various industries. - **Transcending Traditional Design:** Transcending traditional and conventional interior design in stores can create a new level of innovative retail experiences in various industries. ### Industries Being Reshaped - **Footwear Retail:** Using innovative store designs and displays, such as cut-out shelving and bold color schemes, can help increase sales and attract customers in the footwear retail industry. - **Interior Design:** By incorporating new materials and innovative techniques into traditional design practices, interior designers can create modern and contemporary spaces. - **Merchandising:** Using unique and eye-catching displays, such as cut-out shelving and colorful fixtures, can help improve product visibility and increase sales in various industries. ## Related on Trend Hunter - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Department Store-Exclusive Shoes](https://www.trendhunter.com/trends/cappa-blade-starsway.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md)