# Brushstroke Fashion Campaigns Sergey Nielsen for Close Up and Private's Summer 2010 Editorial By Zoe Badley | Published 2010-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sergey-nielsen References: [bumbumbum.me](http://bumbumbum.me/2010/08/17/sergey-nielsen-close-up-and-private/) & [catch-fire](http://www.catch-fire.com/2010/08/sergey-nielsen-paintings-for-close-up-and-private-issue-2-ss-2010/) There's something genius about moving away from photography for an [ad campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and instead showcasing the clothing as a [work of art on a canvas](https://www.trendhunter.com/trends/a-days-march-1). That's exactly what artist Sergey Nielsen did for Close Up and Private's Summer 2010 'Paintings' Editorial. These [illustrations are superb](https://www.trendhunter.com/trends/superflat-animation)! The brushstrokes, the tones, composition and use of space are what takes this collection to a whole new level. Personally, I love Sergy Nielsen's style of painting -- nothing is quite in focus, which adds to the allure of the campaign. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Artistic Fashion Campaigns:** Using unique art forms to showcase fashion products in ad campaigns can capture consumers' attention and increase brand awareness. - **Illustrated Advertisements:** Replacing traditional photography with illustrations can create a visually stunning and memorable campaign for a brand. - **Blurring the Lines Between Art and Fashion:** Incorporating art elements in fashion campaigns offers an opportunity for brands to connect with consumers through emotional and creative expression. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage artistic campaigns to stand out in a crowded industry and differentiate their products from competitors. - **Advertising:** Illustrated ads can disrupt traditional advertising by creating a distinctive visual experience that engages consumers and encourages brand loyalty. - **Art:** Art can be used as a marketing tool to generate revenue streams for artists and showcase their talent to a wider audience. ## Related on Trend Hunter - [Painting Display Campaigns](https://www.trendhunter.com/trends/pointillism.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md)