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# Ghostly Flashback Photography
Sergey Larenkov Superimposes the Past onto the Present

By Meghan Young | Published 2010-08-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sergey-larenkov
References: [core77](http://www.core77.com/blog/object_culture/ghosts_now_officially_exist_thanks_to_sergey_larenkovs_computational_rephotography_17049.asp) & [sergey-larenkov.livejournal](http://sergey-larenkov.livejournal.com/)

There is something incredibly heart-wrenching about Sergey Larenkov's [photographic works](https://www.trendhunter.com/trends/retrova) -- although I have to admit that I think it's mostly because it speaks entirely to my romantic nature. By superimposing [old photographs](https://www.trendhunter.com/trends/grainify) onto new ones, he has created an eerie look into the past while making it appear as though ghosts were walking among us.

Using a technique known as [computational rephotography](https://www.trendhunter.com/trends/thennow), Sergey Larenkov specifically draws upon the World War II era. Placing each old photo in its corresponding modern setting, his images evoke an emotional response like no other.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 99% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Computational Rephotography:** Innovative technology that superimposes old photographs onto modern ones to create a unique and haunting look into the past.
- **Historical Reimagination:** An emerging trend of combining history with modernity to create compelling narratives through photography.
- **Eerie Imagery:** Creating an unnerving and haunting image by superimposing old photos onto new ones.

### Sectors Adopting This

- **Photography:** There is a growing demand for photographers who specialize in creating unique and emotionally compelling images through innovative techniques.
- **Tourism:** Ghostly flashback photography can be used as an educational tool to teach visitors about the history of a location in a visually engaging way.
- **Marketing:** Creative agencies can leverage the trend of historical reimagination in their campaigns to connect with their audience on an emotional level.

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