# Dynamic Ballet Dancer Editorials The Sergei Polunin by Bryan Adams Image Series Evokes Power By Jana Pijak | Published 2013-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sergei-polunin-by-bryan-adams References: [fuckingyoung.es](http://fuckingyoung.es/sergei-polunin-by-bryan-adams/) & [zoomagazine.de](http://www.zoomagazine.de/) The Sergei Polunin by Bryan Adams portrait series graces issue #38 of ZOO Magazine. This monochromatic editorial spread shines a light on the world renowned [ballet star](https://www.trendhunter.com/trends/gelkinetic-fluent-1) as he poses, leaps and dances in studio. Wardrobe stylist Lotta Aspenberg dresses the dancer in logo-adorned looks from a number of top designers that include Kenzo and DKNY along with a slew of others familiar names. The Sergei Polunin by Bryan Adams portrait series is featured in the latest issue of ZOO magazine. The balett dancer exudes elegance and grace without losing his sense of power and masculinity. Sergei also shows off his intricate and [rebellious body art](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) along with an impossibly toned body that rivals that of most professional athletes. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Editorial Spreads:** There is an opportunity to showcase fashion and beauty in a bold and dramatic way by creating monochromatic editorial spreads. - **Celebrity and Dancer Portraits:** Businesses can create unique and captivating advertising campaigns by featuring celebrity and dancer portraits in their marketing materials. - **Athletes as Fashion Models:** There is a potential disruption in the fashion industry by using athletes, such as ballet dancers, as models to showcase designer clothing in a new light. ### Sectors Adopting This - **Fashion Design:** Fashion designers can innovate by creating bold and creative ensembles that can be featured in monochromatic editorial spreads, such as the wardrobe in the Sergei Polunin by Bryan Adams portrait series. - **Beauty Products:** The beauty industry can disrupt by incorporating monochromatic makeup looks and bold hair styles to complement the monochromatic wardrobe featured in editorial spreads. - **Advertising:** Businesses can grab attention and capture consumers' imaginations by featuring dancer and celebrity portraits, like those showcased in the Sergei Polunin by Bryan Adams portrait series, in their advertising campaigns. ## Related on Trend Hunter - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Artist-Collaborative Sleek Footwear](https://www.trendhunter.com/trends/ballerina-sneaker.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Ballet-Inspired Split-Toe Footwear](https://www.trendhunter.com/trends/air-rift-black-swan.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)