# Festive Brazilian Tees
Serge DeNimes ‘Carnival in Rio ‘78' Collection is Celebratory

By Matt Ho | Published 2011-06-07 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/serge-denimes-carnival-in-rio-78-collection
References: [highsnobiety](http://www.highsnobiety.com/news/2011/06/07/serge-denimes-carnival-in-rio-78-t-shirt-collection/) & [sergedenimes](http://sergedenimes.com/)

There's nothing as exciting as the [spirit of Brazil's Carnival](https://www.trendhunter.com/trends/carnival-x-toyota-gazoo) and Serge DeNimes ‘Carnival in Rio ‘78′ Collection captures it perfectly in fashion.

This season, the Serge DeNimes ‘Carnival in Rio ‘78′ Collection shows off a wide variety of [impressive tees](https://www.trendhunter.com/trends/dover-street-market-x-nike) that have a retro aesthetic to it. The imprinted images are old photographs taken by Lena Proudlock and Douglas Villiers during the Rio de Janeiro Carnival in 1978, hence the name of the collection.

The Serge DeNimes ‘Carnival in Rio ‘78′ Collection will have nine limited edition shirts in total, which means you're going to have to fight for it. The brand is also doing some goodwill with the series. Every purchase of these shirts will have [proceeds donated to charity](https://www.trendhunter.com/trends/brigade).

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 21% | Activity: 10% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Key Themes Behind This Trend

- **Retro Aesthetic Tees:** Disruptive innovation opportunity: Create a line of retro aesthetic tees using vintage photographs or artwork.
- **Limited Edition Collections:** Disruptive innovation opportunity: Introduce limited edition collections to create a sense of exclusivity and drive demand.
- **Charitable Fashion:** Disruptive innovation opportunity: Combine fashion with philanthropy by connecting purchases to charitable donations.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Use innovative designs and collaborations to create unique fashion collections.
- **Photography:** Disruptive innovation opportunity: Incorporate vintage photographs into apparel and accessories to create distinctive products.
- **Charity:** Disruptive innovation opportunity: Find new ways for businesses to contribute to charitable causes through product sales.

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