# Strategic Brand Relocations
Serengeti Eyewear Announced Its Relocation from France to California

By Kalin Ned | Published 2024-03-04 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/serengeti-eyewear
References: [shop-eat-surf](https://shop-eat-surf.com/2024/03/serengeti-eyewear-announces-move-to-california/)

![Strategic Brand Relocations](https://cdn.trendhunterstatic.com/thumbs/527/serengeti-eyewear.jpeg)

Serengeti Eyewear has recently announced its relocation from Lyon, France, back to its North American roots in Carlsbad, California. This strategic move reinforces the brand's American identity and reportedly enables it to pursue further growth opportunities. Effective February 1, all global brand operations, including brand vision, marketing, creative, and product development, will be managed by a core team based at the Bollé Brands North American headquarters. This decision reflects Serengeti Eyewear's vision for rapid expansion and consolidation of its position in the North American market, complementing its strong performance in the EMEA region.

Looking ahead, Serengeti plans to build upon its iconic three-in-one 'Drivers' sun lens technology and expand into new categories, such as the recently launched ophthalmic line. Each pair of Serengeti mineral lenses undergoes meticulous craftsmanship, combining Photochromic lenses, Spectral Control, and polarization technology to deliver an unparalleled visual experience.

Image Credit: Serengeti Eyewear