# Oil Control Haircare Collections
Oribe's Serene Scalp Oil Control Range Addresses a Common Concern

By Laura McQuarrie | Published 2023-03-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/serene-scalp-oil-control
References: [instagram](https://www.instagram.com/p/CqTGpxqr_Oc/?hl=en) & [oribe](https://www.oribe.com/oribestorefront/oribe/en/-/Collections/Serene-Scalp/c/serene-scalp)

Oribe's Serene Scalp Oil Control expands its best-selling Serene Scalp collection but this time with a focus on catering to consumers who struggle with a chronically oily scalp. According to the brand, an oily scalp is the second-most searched scalp concern after dandruff and this range addresses this issue with a shampoo, a treatment mist and a dry shampoo powder. Notably, this range does not include a companion conditioner because its customer desires oil control at the root and different benefits for strands, such as maintaining color or hydration.

More consumers are leaning into the "skinifcation" of scalp care by treating their scalp like facial skin. The demand for skin-caring products for the scalp has been driven by a growing awareness of the importance of scalp health in overall healthy-looking hair and boosted growth.