# Personalized Visual Heartbeat Jewelry Serendipity Diamonds Design Unique Jewelry for Each Couple By Amy Duong | Published 2019-07-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/serendipity-diamond References: [serendipitydiamonds](https://www.serendipitydiamonds.com/uk) [Serendipity Diamonds](https://www.trendhunter.com/trends/get-married-at-serendipity3) gives [wedding rings](https://www.trendhunter.com/trends/unique-wedding-bands) a special and personal touch by visually capturing a couple's heartbeat and engraving it onto the jewelry. The brand responsibly sources Fairtrade gold and offers customers an optional finish of either a brushed satin or a mirror polish. The process starts online, where couples are invited to choose their order, capture a clear electrocardiographic image of a heartbeat, and engraved. Last year, Serendipity Diamonds opened up its first showroom oh Ryde High Street, where visitors could capture their heartbeat using the latest technology. The team also sends out a sample kit for those who choose to record it in the comfort of their own home. Additionally, there is also the option to [engrave fingerprints in romantic shapes](https://www.trendhunter.com/trends/customizable-ring), personalize cuff links, and more. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Personalized Jewelry:** Disruptive innovation opportunity: Develop advanced techniques to capture and engrave personalized elements onto jewelry, such as fingerprints or other unique symbols. - **Fairtrade Sourcing:** Disruptive innovation opportunity: Create a platform or certification system that allows customers to easily identify and purchase ethically sourced materials for their jewelry. - **Remote Customization:** Disruptive innovation opportunity: Develop technology and processes that enable customers to personalize jewelry from the comfort of their own homes, including capturing and submitting unique images. ### Industries Being Reshaped - **Jewelry Design:** Disruptive innovation opportunity: Incorporate cutting-edge technology and personalization options into traditional jewelry design, attracting a new generation of customers. - **E-commerce:** Disruptive innovation opportunity: Build online platforms that provide customers with intuitive customization tools for designing their own personalized jewelry. - **Sustainable Luxury:** Disruptive innovation opportunity: Combine ethical sourcing and responsible manufacturing to create high-end, personalized jewelry that appeals to environmentally conscious consumers. ## Related on Trend Hunter - [Smart Heart-Shaped Pendants](https://www.trendhunter.com/trends/bond-heart-necklace.md) - [Heart-Shaped Jewelry Collections](https://www.trendhunter.com/trends/heartshaped-jewelry.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Personalized Wedding Bands](https://www.trendhunter.com/trends/personalized-wedding-bands.md) - [Customizable Ring Print Kits](https://www.trendhunter.com/trends/signet-print-kit.md) - [Heartbeat Rhythmic Smart Lockets](https://www.trendhunter.com/trends/thetouch.md) - [Personalized Mixed-Cut Rings](https://www.trendhunter.com/trends/austen-blake.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Curated V-Day Jewelry Assortments](https://www.trendhunter.com/trends/act-of-selflove.md)