# Romantic Unicorn Campaigns Juicy Fruit Gets Sweet with Their Viral 'Serenading Unicorn' By Shelby Lee Walsh | Published 2010-06-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/serenading-unicorn References: [serenadingunicorn](http://www.serenadingunicorn.com/) & [wrigley](http://www.wrigley.com/global/index.aspx) If you've ever wished that you could have your own serenading unicorn, then [Juicy Fruit gum](https://www.trendhunter.com/trends/tridifferent) has made your seemingly impossible dream a reality. With their slogan, "Gotta have sweet? Gotta have Juicy Fruit," you can choose between one of three [romantically sweet melodies](https://www.trendhunter.com/trends/magnum-ice-cream-ads) from the likes of Boys II Men, Culture Club and of course, Michael Bolton and your unicorn will belt them out for you. You can even email it or post the outrageously funny unicorn for your friends. Check out the gallery above and be sure to click on the links provided to see this serenading unicorn in action. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 71% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Personalized Viral Campaigns:** Creating personalized and shareable experiences is a disruptive innovation opportunity for brands to engage consumers and generate viral buzz. - **Nostalgic Advertising:** Tapping into nostalgia by collaborating with iconic artists or using throwback references can create a memorable and impactful advertising campaign. - **Interactive Social Media Promotions:** Leveraging social media platforms to allow users to interact with branded content or create customized experiences can drive engagement and boost brand visibility. ### Where This Applies - **Confectionery:** The confectionery industry can leverage personalized viral campaigns to create unique experiences for consumers and build brand loyalty. - **Music and Entertainment:** Collaborating with iconic artists for nostalgic advertising campaigns presents disruptive innovation opportunities for the music and entertainment industry to engage audiences. - **Social Media Marketing:** The social media marketing industry can explore interactive promotions to enhance user engagement and create memorable brand experiences. ## Related on Trend Hunter - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Whimsical Unicorn-Inspired Refreshments](https://www.trendhunter.com/trends/unicorn-dreams-slush.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md)