# Dynamic Athlete Editorials The Serena Williams Vogue Cover Captures the Tennis Star at Her Best By Rebecca Byers | Published 2015-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/serena-williams-vogue-cover References: [vogue](http://www.vogue.com/12135713/serena-williams-april-cover-caroline-wozniacki/) & [vogue](http://www.vogue.com/12135713/serena-williams-april-cover-caroline-wozniacki) The recently revealed Serena Williams [Vogue](https://www.trendhunter.com/trends/nft-collection2) cover for the April 2015 edition of the beloved American fashion magazine features a stunning portrait of the [tennis great](https://www.trendhunter.com/trends/dove-and-sports-illustrated). Accompanying the stylish photo shoot is a captivating cover story documenting her relationship with fitness, forgiveness and her headline-making friendship with on-the-court rival Caroline Wozniacki. The story features an intimate dive into Williams' friendship with Wozniacki, a relationship made stronger after Wozniacki saw the end of her engagement to PGA Tour star Rory McIlroy realized through a phone call. Williams, who had previously been tapped to plan Wozniacki's bachelorette party, stepped in and served as a pillar of strength for the young player. Donning a [dynamic blue Rag & Bone sheath dress](https://www.trendhunter.com/trends/courtside-collection) on the cover, Serena Williams shines in her first cover for the American Vogue publication. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Athlete-centered Editorials:** Fashion and media industries have an opportunity to create athlete-centered editorials highlighting athlete’s life on and off the field. - **Female Athlete Empowerment:** The portrayal of tennis players Serena Williams and Caroline Wozniacki in Serena Williams Vogue Cover promotes the power of female athletes as strong, supportive friends. - **Fashion as Sportswear:** There’s potential for fashion companies to produce sportswear that can keep up with the physical demands of athletes featured in fashion editorials. ### Who This Affects Most - **Fashion:** Fashion industry can cultivate unique athlete-centered editorial content and sports-inspired designs for clothing and accessories. - **Media & Entertainment:** Media companies can spotlight female athletes, sportsmanship, and uplifting stories outside the courts and fields. - **Sports:** Sports businesses can collaborate with fashion and media industries to promote the significance of female athlete empowerment. ## Related on Trend Hunter - [Athlete Commemorative Dolls](https://www.trendhunter.com/trends/venus-williams-barbie.md) - [Tennis Barbie Dolls](https://www.trendhunter.com/trends/venus-williams-doll.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete-Honoring Limited Beer Cans](https://www.trendhunter.com/trends/michelob-ultra-1.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md)