# Tennis Star-Designed Sneakers Serena Williams and Nike Joined for a New Sneaker Design By Riley von Niessen | Published 2018-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/serena-williams-and-nike References: [hypebae](https://hypebae.com/2018/5/serena-williams-nike-blazer-mid-white) & [nike](http://nike.com?kjnsd) Famed American tennis player Serena Williams and [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette) have joined forces again to come up with a new sneaker design, which boasts a sleek high-top silhouette, and black and white laces that help to contrast the rest. The uppers of the sneakers boast a high-quality remixed leather material, which features Nike's iconic [Swoosh](https://www.trendhunter.com/trends/chuck-taylor-2) logo on the sides in a matching hue of white. On the backs of the heels, Nike's branding is included again in the same hue, further contributing to the minimalist design. With the unique texture that the remixed leather on the sneakers create, they boast an aesthetic that's [reminiscent of snakeskin](https://www.trendhunter.com/trends/snakeskin-colorway-3). The Serena Williams and Nike sneakers are set to become available at the sportswear brand's pop-up shop in Paris. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Sneaker Designs:** Collaborative sneaker designs between athletes and brands present an opportunity for disruptive innovation in the sports footwear industry. - **Minimalist Sneaker Aesthetics:** The rise of minimalist sneaker aesthetics opens up opportunities for disruptive innovation in the fashion and sportswear industries. - **Remixed Leather Materials:** Exploring remixed leather materials for sneaker uppers offers a disruptive innovation opportunity in the footwear and materials manufacturing sectors. ### Who This Affects Most - **Sports Footwear:** The sports footwear industry can leverage collaborative sneaker designs to tap into new markets and attract design-conscious consumers. - **Fashion:** The fashion industry can capitalize on the minimalist sneaker trend by creating versatile and stylish designs that cater to the growing demand for simple yet fashionable footwear. - **Materials Manufacturing:** The materials manufacturing industry can explore remixed leather materials to develop innovative solutions for various applications, including sneaker production and beyond. ## Related on Trend Hunter - [Minimal Collaborative Tennis Sneakers](https://www.trendhunter.com/trends/l003-2k24.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Minimal Stylish Tennis Sneakers](https://www.trendhunter.com/trends/roger-pro-2.md) - [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Refined French Sneakers](https://www.trendhunter.com/trends/sezane-x-new-balance.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Stealthy Monochromatic Court Sneakers](https://www.trendhunter.com/trends/killshot-2-sneaker.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md)