# Inspiring Tennis Star Ads This Serena Williams Ad for Beats By Dre Will Inspire and Motivate You By Rahul Kalvapalle | Published 2014-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/serena-williams-ad References: [mashable](http://mashable.com/2014/09/09/beats-serena-williams-ad/?utm_cid=mash-com-fb-main-link) & [youtube](https://www.youtube.com/watch?v=rTD79N5PUN0) If you're one of those people who's all talk and no action when it comes to working out and staying fit, you might want to watch this Serena Williams ad for [Beats](https://www.trendhunter.com/trends/beats-2) by Dre headphones. If this ad doesn't inspire you to get off your butt and onto the treadmill or into the weight room, nothing will. The ad shows the recently crowned six-time US Open champion pushing herself through a variety of workouts including jumping rope, running in place and working with a medicine ball, while wearing her [Powerbeats](https://www.trendhunter.com/trends/melody-ehsani-1) 2 Wireless headphones. The scenes are interspersed with shots of Williams' hometown of Compton, California -- that's right, the same Compton where Dr. Dre grew up. This awesome Beats by Dre/Serena Williams ad is set to the song 'Black Unicorn' by [2 Chainz](https://www.trendhunter.com/trends/krystal-side-chik). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Fitness Inspiration Ads:** Opportunity for brands to create motivational ads using athletes like Serena Williams to inspire people to exercise and stay fit. - **Wireless Headphone Ads:** Brands can leverage the popularity of wireless headphones like Beats by Dre to create engaging ads featuring athletes and their performance. - **Celebrity Hometown Ads:** Brands can tap into the emotional connection of celebrities with their hometowns to create impactful ads that resonate with audiences. ### Where This Applies - **Sports Apparel:** Sports apparel brands can incorporate fitness inspiration ads to promote their products and associate them with the motivation to work out. - **Audio Technology:** Companies in the audio technology industry can create wireless headphone ads featuring athletes to showcase the performance and convenience of their products. - **Travel and Tourism:** Travel and tourism companies can create celebrity hometown ads to market destinations by highlighting the connection between famous personalities and their birthplaces. ## Related on Trend Hunter - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Athlete-Honoring Limited Beer Cans](https://www.trendhunter.com/trends/michelob-ultra-1.md) - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Next-Gen Recovery Products](https://www.trendhunter.com/trends/will-perform.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md)