# Ultra-Soft Sustainable Sleepwear Vancouver-Based Brand Seray Offers Premium Tencel-Made Sleepwear By Jana Pijak | Published 2023-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seray References: [seray-shop](https://seray-shop.com/)  Seray is a [sustainable sleepwear brand](https://www.trendhunter.com/trends/technical-sleep-apparel) that's redefining nighttime comfort. Designed and manufactured in Vancouver, Canada, the brand aims to make a woman's self-care routine more relaxing with signature separates that are made from Tencel fabric -- known for its sustainability, soft texture, and temperature-regulating properties. What sets Seray apart are its "no-feel stitching, delicate ribbing, and an extra-wide, no-dig waistband," ensuring added comfort. Founder Lauren Sudeyko started Seray after recovering from a severe concussion in 2020. Frustrated with the lack of comfortable and sustainable sleepwear options during her recovery, she decided to leave her corporate job to prioritize women's comfort and well-being. Seray's sleepwear is available in an [inclusive size range](https://www.trendhunter.com/trends/cotton-stretch-collection) -- from XXS to 2X -- and consists of [cozy sleep sets](https://www.trendhunter.com/trends/sleep-sets), pants, sports bras, shorts and t-shirts. Image Credit: Seray ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 54% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Sleepwear:** Seray offers sustainable sleepwear made from Tencel fabric, providing a soft and eco-friendly option for consumers. - **Nighttime Comfort:** Seray's ultra-soft sleepwear separates prioritize comfort, with features like no-feel stitching and an extra-wide waistband. - **Inclusive Sizing:** Seray caters to a wide range of sizes, offering sleepwear options from XXS to 2X for inclusivity. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore sustainable fabric options like Tencel to create eco-friendly sleepwear with added comfort. - **Wellness:** The wellness industry can incorporate Seray's focus on nighttime comfort and relaxation into self-care routines. - **Textile:** The textile industry can embrace inclusive sizing and prioritize the production of soft, sustainable fabrics for sleepwear options. ## Related on Trend Hunter - [Sustainable Canadian-Made Sleepwear](https://www.trendhunter.com/trends/sons.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Science-Backed Sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Beauty-Supporting Bed Sheets](https://www.trendhunter.com/trends/eucalyptus-bedding.md)