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# Handle-Free Coffee Mugs
The Serax Lovatt Coffee Cups Replace a Handle With a Stump

By Joey Haar | Published 2017-06-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/serax-lovatt
References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/serax-lovatt-coffee-cups/) & [poketo](https://www.poketo.com/collections/new/products/serax-lovatt-coffee-cup)

In theory, it takes two qualities to turn a cup into a mug: it needs to be made out of ceramics and it needs to have a handle — but the Serax Lovatt coffee mugs prove that the latter is not necessarily a requirement. The mugs eschew the majority of the handle, keeping only what's truly essentially when grasping a coffee mug.

The Seerax Lovatt coffee mugs come in two sizes: a coffee or tea mug and an espresso mug. Both of these vessels are plain black ceramic with a white interior, and they both have the same design feature. Rather than a full handle, the mugs come with a small nub where the handle would normally protrude. When grasping the cups, this nub serves as support for one's thumb, acting in the same way as a handle while removing superfluous material.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 88% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen)

## Key Themes

### What's Driving This Trend

- **Handle-less Mugs:** The trend of creating mugs with a small nub rather than a full handle, creating a sleeker design and reducing the amount of material needed.
- **Minimalist Ceramics:** The trend of creating ceramic objects with fewer unnecessary elements for a more streamlined and functional design.
- **Functional Simplicity:** The trend of prioritizing functionality and simplicity in product design to create products with a greater emphasis on usability and ease of use.

### Who This Affects Most

- **Ceramics:** The ceramics industry can benefit from creating products with a greater emphasis on functional simplicity to appeal to consumers looking for minimalist designs with reduced environmental impact.
- **Kitchenware:** The kitchenware industry could benefit from creating products with a more streamlined design by reducing unnecessary elements, reducing material costs, and creating a more attractive design for customers.
- **Eco-friendly Products:** Companies producing eco-friendly products can create sustainable and minimalist designs using fewer materials and ensuring products are both functional and aesthetically pleasing to appeal to environmentally conscious consumers.

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