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# Militaristic Velcro High-Top Sneakers
Billie Eilish and Nike Launch a Sequoia Colorway Shoe

By Amy Duong | Published 2022-07-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sequoia-colorway-1
References: [hypebeast](https://hypebeast.com/2022/7/billie-eilish-nike-air-force-1-high-sequoia-dm7926-300-release-date) & [tkqlhce](https://www.tkqlhce.com/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2F)

[Nike](https://www.trendhunter.com/trends/book-1-sneaker) continues to work in collaboration with many artists including Billie Eilish, as the two release a new [Sequoia](https://www.trendhunter.com/trends/grow-therapy) colorway design that details the [Air Force 1](https://www.trendhunter.com/trends/leaf-camo) High silhouette for the season. The shoe has an entirely tonal look all throughout the silhouette with a militaristic green recognized as 'Sequoia.'

It has the traditional five straps that wrap around the upper of the shoe as it draws inspiration from both the Air Trainer 3 and the Alpha Force Low sneaker. It has a strong focus on sustainability throughout all of the processes, ensuring that it is constructed using Earth-friendly materials. This includes the synthetic nubuck leather that makes up the upper and co-branding details to round out the design.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 35% | Activity: 41% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Sneaker Production:** The focus on sustainability for the Militaristic Velcro High-Top Sneakers presents an opportunity for disruption in the sneaker production industry.
- **Artist Collaborations:** Nike's continued collaboration with artists such as Billie Eilish presents an opportunity for disruption in the fashion industry.
- **Militaristic Colorways:** The popularity of the 'Sequoia' green colorway of the Militaristic Velcro High-Top Sneakers presents an opportunity for disruption in the sneaker colorway trend industry.

### Sectors Adopting This

- **Fashion Industry:** The collaboration between Nike and Billie Eilish presents an opportunity for disruption in the fashion industry.
- **Sneaker Production Industry:** The focus on sustainability for the Militaristic Velcro High-Top Sneakers presents an opportunity for disruption in the sneaker production industry.
- **Colorway Trend Industry:** The popularity of the 'Sequoia' green colorway of the Militaristic Velcro High-Top Sneakers presents an opportunity for disruption in the sneaker colorway trend industry.

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