# Underwear as Outerwear Glittery Knickers for Adventurous Fashionistas By Cowbag | Published 2008-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sequin-pants-as-outer-wear-blinged-up-knickers References: [urbanoutfitters](http://www.urbanoutfitters.co.uk) Forget comfort for a few weeks--sequined hot pants are what fashion's all about. I love them. You can wear them over a pair of [opaque tights](https://www.trendhunter.com/trends/elevated-luxury-tights) and trot about like a sparkling show horse, ignoring the fact that you are just wearing a pair of glittery underwear as outerwear. In the UK, [Urban Outfitters](https://www.trendhunter.com/trends/swimwear-redefined) and Topshop led the charge on the 'underwear as outerwear' trend with only a few sequined pieces left in stock. **Implications** - This pattern was created simply by looking at a product in a different light and marketing it in a shocking and effective way. Companies can follow suit by creating their own patterns of popularity by re-thinking existing products in order to profit from them. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sequined Hot Pants:** Opportunities to create and market dazzling, attention-grabbing clothing items that blur the line between underwear and outerwear. - **Underwear as Outerwear Trend:** Potential for fashion retailers to embrace the concept of wearing underwear as outerwear and offer unique, bold designs. - **Re-thinking Existing Products:** Disruptive innovation opportunities exist by exploring new ways to market and repurpose existing products, as seen with the underwear as outerwear trend. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the underwear as outerwear trend by stocking and promoting sequined hot pants and other attention-grabbing garments. - **Apparel Manufacturing:** Manufacturers can explore the creation of bold and unconventional clothing pieces that cater to the growing demand for unique fashion statements. - **Marketing and Advertising:** Opportunities for marketers and advertisers to develop innovative campaigns that challenge traditional fashion norms and promote the concept of underwear as outerwear. ## Related on Trend Hunter - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md) - [Silver-Inspired Intimate Collections](https://www.trendhunter.com/trends/silver-belle.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md)