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# Retro Motherhood Editorials
The September 2014 Vogue Italia Peter Lindbergh Photoshoot is Motherly

By Jordy E | Published 2014-08-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/september-2014-vogue-italia
References: [moda-mode-moda.blogspot](http://moda-mode-moda.blogspot.ca/2014/02/desert-hearts-mariacarla-boscono-by.html) & [vogue.it](http://www.vogue.it)

The [Vogue](https://www.trendhunter.com/trends/no-rules-club) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) September 2014 editorial taken by photographer Peter Lindbergh plays up on a slew of [motherly motifs](https://www.trendhunter.com/trends/seraphine-1). Model Mariacarla Boscono is found dotting on the needs of a young girl, presented in these images much like her own daughter.

Stylist Clare Richardson enabled Boscono to play the part of a high end mother. Much like the black and white pictures was Richardson's incorporation of vintage 1940s elements. The ensembles were reminiscent of the decade as Boscono sported double breasted pea coats, loose masculine sweaters, tattered blazers and lace lingerie pieces.

Though little color is let on in this Vogue Italia series, expression is rampant. Both Boscono and the small child posed earnestly and intently for Lindbergh.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 54% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Retro Motherhood:** Opportunity for fashion brands to create nostalgic and vintage-inspired clothing lines for mothers and children.
- **Vintage 1940s Fashion:** Opportunity for fashion designers to bring back elements of 1940s fashion in modern collections.
- **Emotive Editorial Photography:** Opportunity for photographers to capture raw and authentic emotions in editorial shoots.

### Who This Affects Most

- **Fashion:** The fashion industry can tap into the demand for retro-inspired clothing and accessories.
- **Photography:** Professional photographers can explore innovative techniques to evoke emotions in their fashion editorial shoots.
- **Children's Apparel:** The children's apparel industry can create vintage-inspired clothing lines for young girls.

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