# Award-Winning Beer Branding The Septem Hobby Hoppy Series Packaging is as Unique as the Beer By Rebecca Byers | Published 2015-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/septem-hobby-hoppy-series References: [thedieline](http://www.thedieline.com/blog/2015/3/2/septem-hobby-hoppy-series) Winner of the Best New Packaging honor at the International Beer Challenge, the Septem Hobby Hoppy Series boasts charismatic branding that champions the independent brewery's experimental and handmade craftsmanship. The Septem Hobby Hoppy Series packaging was designed by Greek creative firm [MILK Branding Professionals](https://www.trendhunter.com/trends/jade-leaf-matcha-x-milk-bar), with a label that gives off an artisanal feel. MILK set out to create a bottle and label design that felt as unique as the microbrewery method ensures each craft beer is. The microbrewery is one in a movement of local breweries popping up in Greece among a European financial crisis threatening most industries. The stylish Septem Hobby Hoppy Series are so popular they've even become [collector's items among beer connoisseurs](https://www.trendhunter.com/trends/collectible-spirits-bottle) in Greece. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Branding:** The trend of crafting charismatic and unique branding that highlights the handmade and experimental nature of products. - **Local Microbreweries:** The trend of small, independent breweries popping up in response to economic challenges and offering unique craft beers. - **Collector's Item Culture:** The trend of consumers valuing and collecting limited edition or unique items, such as the Septem Hobby Hoppy Series beers. ### Where This Applies - **Craft Beer:** Opportunity for craft beer breweries to differentiate themselves through distinctive branding that resonates with consumers looking for unique and artisanal experiences. - **Creative Design:** Opportunity for creative design firms to work with local breweries, creating labels and packaging that capture the essence of the brand and appeal to collectors. - **Collectibles:** Opportunity for businesses to tap into the collector's item market by producing limited edition products that generate enthusiast interest and loyalty. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)