# Hybrid Beauty Events SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually By Laura McQuarrie | Published 2023-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sephoria-house-of-beauty References: [newsroom.sephora](https://newsroom.sephora.com/sephora-announces-the-return-of-sephoria-house-of-beauty-with-first-ever-hybrid-format-including-an-in-person-event-in-new-york-city-enhanced-virtual-experience/) & [sephoria2023](https://www.sephoria2023.com/) For several years now, [Sephora](https://www.trendhunter.com/trends/seoul-in-the-city) has been running its own big beauty event and in 2023, for the first time, the SEPHORiA: House Of Beauty is being hosted with an in-person event and an enhanced virtual experience. In 2018 and 2019, Sephora held an in-person SEPHORiA event and shifted to a virtual format out of necessity in 2021 and 2022. Post-pandemic, a flexible hybrid format is being introduced with a live ticketed event in New York City and free global virtual experience in select markets. As part of the virtual experience, attendees can look forward to an [immersive, customizable 3D gaming-like platform](https://www.trendhunter.com/trends/benefit-cosmetics-2) and a playful, socially driven approach to discovering all the best beauty products on offer. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 72% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hybrid Beauty Events:** Opportunity to combine in-person and virtual experiences to engage a wider audience and enhance customer interaction. - **Enhanced Virtual Experiences:** Incorporating immersive and customizable 3D gaming-like platforms can provide a new way for attendees to explore and interact with products. - **Socially Driven Beauty Discovery:** Utilizing a playful, socially driven approach to discovering beauty products can create a more engaging and interactive experience for customers. ### Who This Affects Most - **Beauty:** Beauty brands can leverage hybrid events to showcase products, engage with consumers, and drive sales. - **Gaming:** The integration of 3D gaming-like platforms in the virtual experience presents an opportunity for gaming companies to collaborate with beauty brands and create innovative experiences. - **Technology:** Developing innovative virtual platforms and technologies can support the integration of immersive experiences and drive customer engagement. ## Related on Trend Hunter - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [In-Person Beauty Events](https://www.trendhunter.com/trends/superdrug-presents.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Seasonal Shopping Occasions](https://www.trendhunter.com/trends/sephora-savings-event.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md)