# Whimsical Beach-Ready Brush Sets Sephora's Ocean Crush Fan Brush Set Helps Consumers Make a Splash By Ell Smith | Published 2018-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sephoras-ocean-crush-fan-brush References: [sephora](https://www.sephora.com/sephora-collection?icid2=product_link_brand) & [sephora](https://www.sephora.com/product/ocean-crush-fan-brush-set-P428800?skuId=2018968&icid2=products%20grid:p428800) [Sephora's](https://www.trendhunter.com/trends/getset-blur-set-matte) Ocean Crush Fan Brush Set has arrived just in-time for summer appealing to any consumer who's looking to upgrade their vanity bag. Any cosmetic connoisseur knows that makeup application is all in the tools one has -- and this [five-piece set](https://www.trendhunter.com/trends/kimchichic-beauty) offers everything one needs to achieve both day-to-day and glamorous night looks. Each fan-shaped brush caters to the specific needs of the face, cheeks or eyes, making for a an all-inclusive set that won't disappoint. In addition to the soft and effective multi-colored bristles of the brush, this kit features aesthetically pleasing detailing that's reminiscent of a whimsical [mermaid-inspired beach scene](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection). The brushes arrive in a seashell-clad box that further the beach-ready aesthetic while offering consumers a whimsical keepsake. Image Credit: Sephora Collection ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Brush Sets:** Opportunity for cosmetic companies to create themed brush sets that appeal to consumers' desire for unique and aesthetically pleasing products. - **All-inclusive Makeup Sets:** Opportunity for beauty brands to offer comprehensive makeup sets that cater to specific makeup needs, providing convenience and value for consumers. - **Mermaid-inspired Aesthetics:** Opportunity for brands to tap into the trend of mermaid-inspired aesthetics in their product designs, capturing the attention of consumers who seek whimsy and fantasy in their beauty products. ### Sectors Adopting This - **Cosmetics:** The cosmetic industry can embrace creative brush set designs and inclusive makeup sets to enhance customer experience and drive sales. - **Beauty Packaging:** Opportunity for beauty packaging companies to create unique, themed packaging designs that capture the essence of whimsical beach-inspired aesthetics. - **Beauty Influencer Marketing:** Beauty influencers can collaborate with cosmetic companies to promote mermaid-inspired makeup products and brush sets, leveraging the growing trend for unique and visually appealing cosmetics. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Affordable Holiday Gift Sets](https://www.trendhunter.com/trends/affordable-holiday-gift-sets1.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Hyper-Feminine Hairbrushes](https://www.trendhunter.com/trends/wet-brush-goody-x-loveshackfancy.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md)