# Small-Footprint Beauty Retailers 'Sephora Studio' is a New Store with Same-Day Ordering By Mary Van Puymbroeck | Published 2017-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sephora-studio References: [cnbc](http://www.cnbc.com/2017/07/21/sephora-rolls-out-smaller-store-concept-with-high-tech-beauty-upgrades.html) & [fastcompany](https://www.fastcompany.com/40442598/sephora-is-experimenting-with-a-boutique-format-to-prepare-for-the-retail-apocalypse) Beauty giant 'Sephora' is launching small-footprint retail stores called 'Sephora Studio' to combat waning retail sales. In a retail environment where fewer consumers are shopping at brick-and-mortar stores, it can be hard to devise a competitive sales strategy. Sephora is working to suss out consumer preferences by opening its first Sephora Studio in Newbury Street, Boston. These spaces will occupy 2,000 square feet -- as opposed to the brand's usual 5,000 square feet -- with a focus on specializing in custom services. While many consumers prefer to shop online, Sephora has realized the [experience-based services](https://www.trendhunter.com/trends/superdrug-beauty-playground) its stores offer draw people in and the smaller [Sephora Studios](https://www.trendhunter.com/trends/delivered-to-beauty) will use this as a focus. CEO of [Sephora America](https://www.trendhunter.com/trends/shimmer-studio-by-sephora), Calvin McDonald says, "customers come into our stores to tap into the expertise of our advisers... They come here to play with products and have a good time." To foster this community-based initiative, services like 15-minute facials and 75-minute makeovers will be offered. Customers will also be able to order their favorite products and arrange for same-day, in-store pick-up. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Small-footprint Retail:** The rise of small-footprint retail stores like Sephora Studio presents opportunities for companies to optimize space and offer specialized services. - **Experience-based Retail:** The success of Sephora's stores demonstrates the potential for retailers to draw in customers with experiential services and create a community-driven shopping experience. - **Same-day Order and Pick-up:** The convenience of same-day order and pick-up services in brick-and-mortar stores provides an opportunity for retailers to compete with the ease and speed of online shopping. ### Industries Being Reshaped - **Beauty Retail:** The beauty retail industry can benefit from the trend of small-footprint stores by offering specialized services and focusing on experience-based shopping. - **Retail Innovation:** The rise of small-footprint retail stores calls for innovative strategies to optimize space and create unique shopping experiences. - **Online Retail:** The option for same-day order and pick-up in physical stores presents an opportunity for online retailers to further bridge the gap between online and offline shopping. ## Related on Trend Hunter - [Small-Format Retailers](https://www.trendhunter.com/trends/closer-to-you.md) - [Beauty Shopper Transports](https://www.trendhunter.com/trends/delivered-to-beauty.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Small-Format Department Stores](https://www.trendhunter.com/trends/smallformat-department-stores.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Toronto Mall Beauty Expansions](https://www.trendhunter.com/trends/sephoras-grand-opening.md) - [Elevated In-Store Experiences](https://www.trendhunter.com/trends/bath-and-body-works-3.md)