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# Paper-Applicator Cosmetics
Sephora Shimmer Sheets Provide Portable Sheen

By Courtney Scharf | Published 2012-05-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sephora-shimmer-sheets
References: [nylonmag](http://www.nylonmag.com/?section=article&parid=8036) & [sephora](http://www.sephora.com/shimmer-sheet-set-P311174)

[Sephora](https://www.trendhunter.com/trends/colorful-powder-luminizer) 'Shimmer Sheets' are the company's newest way to make getting pretty more convenient. Operating much like a blotting sheet, the paper-thin cosmetics provide sheen instead of taking it away.

Test-driven by [NYLON](https://www.trendhunter.com/trends/visvim-all-tote) magazine editors, the set is an effective way to give [natural-looking highlighting to cheeks](https://www.trendhunter.com/trends/gucci-glow-highlighter). Highlighters are notoriously difficult to use. Whether unnatural-looking, difficult to apply or plain unnecessary, Sephora's sheets are an easy way to brighten things up. Though a bit pricey, selling at $16, the shimmering papers are said to last a long time and are essentially foolproof. What is perhaps the best aspect of the product is that it actually removes oil and replaces it with a prettier shine-free sheen.

Convenient, mess-free and long-lasting, these shimmer sheets are a brilliant debut for year-round color and a welcomed update to blotting paper.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 14% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Portable Cosmetics:** The trend of portable cosmetics is growing, providing convenient and mess-free options for beauty on the go.
- **Innovative Highlighters:** The trend of innovative highlighters is disrupting the traditional application methods, making it easier for users to achieve a natural-looking shine.
- **Oil-removing Cosmetics:** The trend of oil-removing cosmetics is reshaping the beauty industry by replacing oil with a shine-free sheen, offering a refreshing alternative.

### Who This Affects Most

- **Beauty and Cosmetics:** The beauty and cosmetics industry is being influenced by the trend of portable cosmetics, innovative highlighters, and oil-removing products, creating opportunities for new product developments and market growth.
- **Fashion and Lifestyle Publications:** Fashion and lifestyle publications can cover and explore the disruptive trend of paper-applicator cosmetics, providing insights and recommendations to their readers.
- **Retail and E-commerce:** The retail and e-commerce industries can capitalize on the trend of portable cosmetics and innovative highlighters by offering a wide range of convenient and user-friendly products.

## Related on Trend Hunter

- [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md)
- [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md)
- [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md)
- [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md)
- [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md)
- [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md)
- [Patch-Style Makeup Products](https://www.trendhunter.com/trends/makeup-patches.md)
- [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md)
- [Shimmer-Focused Moisturizing Sets](https://www.trendhunter.com/trends/shimmer-shine.md)
