# Pride-Inspired Safe Spaces Sephora Launched 'Brave Spaces' in Honor of Pride By Lima Kalim | Published 2024-06-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sephora-launched-brave-spaces References: [inside-sephora](http://inside-sephora.com/en/canada/diversity-equity-inclusion)  Beauty retailer [Sephora](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) launched 'Brave Spaces' in honor of Pride Month. Brave Spaces is a home for expression, inclusivity, and community. The space aims to create a serene and supportive atmosphere through the trained Sephora staff, inviting the [LGBTQIA](https://www.trendhunter.com/trends/acne-healing-dots)+ community to be fully and safely themselves. Brave Spaces will be activated during the Toronto, Vancouver, and Montreal Pride Parades. The activations will offer [free 15-minute flash pride makeup looks](https://www.trendhunter.com/trends/2slgbtqi-community) and removal after the parade. Brave Spaces aims to provide support for the queer community year-round and to be a safe space for people to celebrate their unique beauty. Sephora will host three events in Toronto, Vancouver, and Montreal, inviting LGBTQIA+ individuals and their allies to visit the Brave Spaces at the local markets. Image Credit: Sephora ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 94% | Activity: 98% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Corporate-sponsored Safe Spaces:** Sephora's Brave Spaces exemplifies how corporations can foster inclusivity and community support through dedicated safe environments. - **Pride-inspired Beauty Services:** The introduction of free flash pride makeup looks during parades showcases how brands can offer specialized services to celebrate diversity. - **Year-round LGBTQIA+ Initiatives:** By extending support beyond Pride Month, Brave Spaces highlights the potential of sustained community engagement and inclusivity efforts. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can leverage celebrations like Pride to introduce unique services that embrace diversity and foster community spirit. - **Event Planning and Activation:** Event planners can create memorable experiences by integrating inclusive and supportive spaces within larger public celebrations. - **Corporate Social Responsibility:** Businesses across various sectors can enhance their social responsibility programs by providing continuous, safe environments for marginalized communities. ## Related on Trend Hunter - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Beautified Community Spaces](https://www.trendhunter.com/trends/beauty-at-the-bentway.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride-Inspired Social Initiatves](https://www.trendhunter.com/trends/pride-in-dermatology.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Skincare Brand-Supported Pride Activations](https://www.trendhunter.com/trends/pride-celebration.md)