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# Barbie-Themed Makeup Lines
A Sephora Barbie Collection is Set to Become Available in Europe

By Riley von Niessen | Published 2018-03-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sephora-barbie
References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/44684415/embed/44684448/Sephora-Barbie-Collection) & [sephora](https://www.sephora.com)

Beauty retailer [Sephora](https://www.trendhunter.com/trends/core-collection-1) is set to come out with a fresh release that's themed around the popular doll franchise [Barbie](https://www.trendhunter.com/trends/the-barbie-movie), with the Sephora Barbie collection set to release in the retailer's European stores.

So far, the retailer has only shared a handful of pictures of the upcoming release online, however the contents of them seem to show a number of palettes, an eyeliner, and a mascara. In true Barbie fashion, all of the products feature pink branding and packaging, with the brand's classic bubble lettering used.

Most prominently, the Sephora Barbie collection takes inspiration from the doll brand's popularity in the 1980s, constantly using retro motifs in its branding to give the products a nostalgic feel.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 75% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Retro-themed Makeup Collections:** There is a growing trend in creating makeup lines with retro or nostalgic themes, providing companies with an opportunity to tap into consumers' desires for nostalgia and retro aesthetics in their beauty products.
- **Collaborative Makeup Collections:** Collaborations between well-known brands can result in unique and compelling makeup collections that resonate with consumers, offering companies a way to differentiate their products in a crowded market.
- **Branded Makeup Collections:** Companies can leverage the popularity of well-known brands, such as Barbie, to create makeup collections that capitalize on consumers' emotional connections to those brands.

### Where This Applies

- **Beauty and Personal Care:** The beauty and personal care industry can benefit from creating themed makeup collections, as it provides opportunities for product differentiation and appeals to consumers' nostalgia and brand loyalty.
- **Toy and Doll Manufacturing:** Companies in the toy and doll manufacturing industry can explore collaborations with beauty brands to create makeup collections featuring their most popular characters, creating a new revenue stream and increasing brand awareness.
- **Retail:** Retailers can benefit from exclusive partnerships with beauty and personal care brands, offering unique products that can drive foot traffic and sales both in-store and online.

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