# Sturdy Storm-Proof Umbrellas Stormy Weather is No Match for the Senz Storm Umbrella By Janelle Savel | Published 2014-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/senz-storm-umbrella References: [senzumbrellas](http://www.senzumbrellas.com/en/tips-tricks/) & [dudeiwantthat](http://www.dudeiwantthat.com/style/accessories/senz-stormproof-smart-umbrella.asp) It has been 3,000 years since the umbrella has been improved or changed but the makers of Senz Storm Umbrella have it with getting caught in the rain. You shouldn’t be wet when you use an umbrella, yet it still happens. The stormy weather takes our little umbrellas for an unpleasant joyride, and leaves us cold, miserable and so uncomfortable. The Senz Storm Umbrella is designed unlike the [traditional umbrella](https://www.trendhunter.com/trends/weatherman-puppies-golf) except for a couple of features. The unique asymmetrical style protects against wind speeds of up to 100 km per hour. Because of its structure, it won’t flip inside out during the storm, or limit your visibility. Wind and rain just roll over the [canopy](https://www.trendhunter.com/trends/novara) to the back instead of directly on top of it. This lightweight umbrella may look very different than what you’re used to carrying around, but it’s going to keep you nice and dry during for the violent weather. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Improved Umbrella Design:** Disruptive innovation opportunity to create new and improved umbrella designs that can withstand violent weather conditions. - **Windproof Umbrellas:** Disruptive innovation opportunity to develop windproof umbrellas that can withstand high wind speeds without flipping inside out. - **Enhanced Weather Protection:** Disruptive innovation opportunity to create umbrellas with advanced features for better protection against wind and rain. ### Industries Being Reshaped - **Outdoor Gear:** Disruptive innovation opportunity in the outdoor gear industry to revolutionize umbrella designs for improved weather protection. - **Fashion Accessories:** Disruptive innovation opportunity in the fashion accessories industry to introduce stylish and functional windproof umbrellas. - **Smart Materials:** Disruptive innovation opportunity in the smart materials industry to develop innovative materials for stronger and more durable umbrellas. ## Related on Trend Hunter - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Sturdy Heat Relief Umbrellas](https://www.trendhunter.com/trends/aliz-umbrella.md) - [Ultra-Lightweight Durable Golf Umbrellas](https://www.trendhunter.com/trends/golf-lite-umbrella.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Car Roof Luggage Holder](https://www.trendhunter.com/trends/car-storage.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Tactical Inclement Weather Outerwear](https://www.trendhunter.com/trends/storm-jacket.md)