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# Creamy Fava Proteins
Sensus America Unveils a Fava Protein for Plant-Based Dairy Applications

By Kanesa D | Published 2023-02-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sensus-america
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23290-sensus-launches-fava-protein-ingredient) & [cosunprotein](https://www.cosunprotein.com/)

![Creamy Fava Proteins](https://cdn.trendhunterstatic.com/thumbs/499/sensus-america.jpeg)

Sensus America is launching a new [plant-based protein](https://www.trendhunter.com/trends/plant-proteins) called ‘Tendra Fava Protein Isolate.’ Produced by Cosun Protein, the protein was created for plant-based dairy uses, as well as the challenge of imitating the creamy consistency of animal dairy products. ‘Tendra Fava Protein Isolate’ is non-GMO and gluten-free. It is a sustainable source of protein due to the fava beans having low water and carbon dioxide output naturally, and the protein showcases the potential that plant-based solutions can offer.

“We are excited to bring this product to our North American customers,” said Ken Horn, president and general manager of Sensus. “Tendra solves very real challenges for these manufacturers when it comes to [taste and texture](https://www.trendhunter.com/trends/taste-and-texture) especially for plant-based dairy products.”

Image Credit: Sensus America

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 3% | Activity: 5% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Proteins:** The trend towards plant-based protein alternatives is expected to continue growing as consumers become more health-conscious and environmentally aware.
- **Imitating Animal-based Products:** There is a growing demand for vegan alternatives to animal-based products, which creates an opportunity for innovations in creating plant-based products that closely mimic the taste and texture of animal-based products.
- **Sustainability of Plant-based Foods:** Consumers are looking for foods that are sustainable and environmentally friendly, which creates an opportunity for innovations in producing plant-based foods that have low water and carbon dioxide outputs.

### Sectors Adopting This

- **Plant-based Food Industry:** The plant-based food industry has been rapidly growing and innovating and provides opportunities for companies to develop new products using sustainable, plant-based proteins like fava beans.
- **Dairy Industry:** The dairy industry faces increased competition from plant-based alternatives as consumers become more interested in plant-based diets, creating an opportunity for the industry to innovate with fava bean-based proteins.
- **Food Ingredient Industry:** The food ingredient industry can provide innovative solutions to the challenges faced by manufacturers of plant-based dairy products, such as imitating the creamy consistency of animal dairy products using fava bean-based proteins.

## Related on Trend Hunter

- [Fava Bean Protein Products](https://www.trendhunter.com/trends/fava-bean-protein-isolate.md)
- [Fava Bean Protein Isolates](https://www.trendhunter.com/trends/favapro.md)
- [Bean-Based Food Additives](https://www.trendhunter.com/trends/ingredion-vitessence-prista.md)
- [Faba Bean-Based Protein Products](https://www.trendhunter.com/trends/happy-plant-protein.md)
- [Fava-Based Packaged Tofus](https://www.trendhunter.com/trends/fava-bean-tofu.md)
- [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md)
- [Nutritious Plant-Based Food Ingredients](https://www.trendhunter.com/trends/foodiq-fabea.md)
- [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md)
- [Plant-Based Protein Concentrates](https://www.trendhunter.com/trends/protein-concentrates.md)
