# Sensual Summer Eyewear Campaigns RETROSUPERFUTURE Boasts Provocative Photos Via Its SUPER Imprint By Kalin Ned | Published 2018-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sensual-summer References: [highsnobiety](https://www.highsnobiety.com/p/super-spring-2018/) & [retrosuperfuture](https://retrosuperfuture.com/collections/spring18-sun) Italian company RETROSUPERFUTURE boasts its latest collection with a sensual [summer eyewear campaign](https://www.trendhunter.com/trends/hookipa-ultra-campaign). The ultra provocative Spring 2018 lookbook is launched under the brand's extension -- SUPER. The photographs feature youthful models in well-illuminated scenarios that amplify the functionality and fashion-forward frames of the eyewear styles. For the Spring 2018 capsule RETROSUPERFUTURE focuses on the use of color, the versatility of frame shapes and the eye-catching use of metallic motifs.The summer eyewear editorial highlights new models, as well as industrial detail updates and [tinted lenses](https://www.trendhunter.com/trends/modern-retro-collection) on older silhouettes. Making "sunglasses that works on new landscapes of eyewear design," the RETROSUPERFUTURE's Spring 2018 is bound to offer you everyday wearability with a [fashionable and ultra cool flair](https://www.trendhunter.com/trends/inaugural-eyewear-collection). Photo Credits: [Sean Michael Beolchini](https://www.linkedin.com/in/sean-michael-beolchini-b3994952/) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Colorful Eyewear:** Eyewear companies can focus on colorful designs for their collections that amplify their frames as both functional and fashion-forward. - **Metallic Motifs:** Using metallic motifs in creating unique sunglass designs can make products stand out in the market. - **Sensual Advertising:** Companies can use provocative and sensual imagery in their advertising campaigns to create buzz and draw attention. ### Where This Applies - **Eyewear Industry:** Eyewear companies can innovate by offering a range of colorful designs, unique metallic motifs and advertising that deviates from conventional campaigns. - **Fashion Industry:** Fashion companies can innovate by endorsing edgy eyewear designs to complement their clothing lines. - **Photography Industry:** Photography companies can innovate by offering new techniques in modelling and photography styles that enhance their clients' advertising campaigns. ## Related on Trend Hunter - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md)