# Sensual Eatography Hedi Slimane's ‘First Time' Shows Flavors of Edible Emotion By mediterranean | Published 2009-06-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sensual-food-photography References: [homotography.blogspot](http://homotography.blogspot.com/2009/06/hedi-slimane-alex-first-time.html) & [hedislimane](http://www.hedislimane.com/fashiondiary/index.php) Hedi Slimane shows that [photography with food](https://www.trendhunter.com/trends/looks-delicious) doesn't always have to be sultry and scandalous in his new set,, 'First Time.' The set features young male model Alex [sensually eating a slice of watermelon](https://www.trendhunter.com/trends/valentines-day-chocolates-1). The title of the set probably refers to this being Alex's first time with Hedi, or first time in a professional photo shoot. The shoot took place in London in June 2009. **Implications** - Companies and businesses can capture the attention of consumers by providing them with an original or unconventional concept to consider. Presenting an item or product in an alternative approach than its stereotype is much more likely to attract the attention of a consumer than an item depicted in a generic way. Companies and businesses will benefit by presenting products in enhanced aspects. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 48% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Alternative Food Photography:** Disruptive innovation opportunity: Explore unconventional approaches to food photography to attract consumer attention. - **Emotional Food Marketing:** Disruptive innovation opportunity: Tap into consumers' emotions by presenting products in enhanced and unique ways. - **Provocative Food Advertising:** Disruptive innovation opportunity: Challenge stereotypes and captivate consumers with provocative and unconventional food advertising. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Find new ways to showcase products and appeal to consumer desires within the food and beverage industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Explore innovative approaches to marketing and advertising that elicit emotional responses from consumers. - **Photography and Fashion:** Disruptive innovation opportunity: Merge the worlds of photography and fashion to create unique and captivating visuals for advertising and artistic expression. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Monochromatic Mystery Gelatos](https://www.trendhunter.com/trends/greyscale-gelato.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md)