# Associative Neuro-Programming Videos Synesthetic Locked Gives Viewers a Major Sensory Overload By Gil Cohen | Published 2013-03-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sensory-overload References: [crackajack.de](http://www.crackajack.de/2013/02/27/synesthetic-locked/) & [vimeo](http://vimeo.com/58224211) Synesthesia is a process by which the brain associates colors and visuals with feelings, smells and sounds, creating a sensory overload that can be very exhilarating. Sound like something from a drug-induced mind trip? It can actually be as simple as associating the color red with the flavor cherry, or feeling sad when looking at a certain shade of blue. The Synthetic Locked video is a mind-melting display of visuals and noises, attempting to program the viewer's brain to associate various words with certain sounds and sights. The point of this sensory overload is that once the brain is trained, it will continue to make these types of associations no matter what it is looking at. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Synesthetic Programming:** Developing new techniques that leverage the synesthetic experience to program or train the brain by associating visuals and sounds with feelings, smells and sounds. - **Associative Videos:** Creating video content that associates certain words with specific colors, smells, sounds, and tastes to create a unique sensory experience. - **Sensory Overload Content:** Designing content that overloads the senses with a combination of visuals, sounds, smells, and tastes to evoke a unique and memorable experience. ### Industries Being Reshaped - **Entertainment:** Developing new types of video content that use synesthetic programming techniques to create a unique sensory experience for viewers. - **Marketing and Advertising:** Employing synesthetic programming in advertising campaigns to create a deeper emotional connection between the brand, its products and the target audience. - **Psychology and Therapy:** Using synesthetic programming to treat patients with phobias, PTSD, and anxiety as a form of exposure therapy. ## Related on Trend Hunter - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Stimulating Audio-Visual Experiences](https://www.trendhunter.com/trends/periphery-synthetic.md) - [Multi-Sensory Fragrances](https://www.trendhunter.com/trends/bleu-nour.md) - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md) - [Neuroscience-Inspired Pecan Snack Mixes](https://www.trendhunter.com/trends/pecan-snack-mix.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Brain Training Headsets](https://www.trendhunter.com/trends/brain-training-solution.md) - [Color-To-Sound Apps](https://www.trendhunter.com/trends/gradient-synth.md) - [Multi-Sensory Mental Health Apps](https://www.trendhunter.com/trends/zensory-app.md)